Morning Fresh vs Sunlight:Which is more popular by branded search in New Zealand?
In August 2026, Morning Fresh had more branded searches than Sunlight among dishwashing liquid brands in New Zealand. Morning Fresh was estimated to have 830 branded searches compared to Sunlight’s 290, and held a 14.2% Share of Search versus Sunlight’s 5%.
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Which is more popular in search, Morning Fresh or Sunlight?
Compare the dishwashing liquid brands New Zealanders wash up with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morning Fresh, Sunlight. The figures are in the table below the chart.
View monthly share of search table
| Month | Palmolive | Earthwise | Morning Fresh | Sunlight |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 30.7% | 10% | 6.5% |
| Nov 2025 | 55.9% | 27.2% | 9.7% | 7.2% |
| Dec 2025 | 57.9% | 23.5% | 11.2% | 7.4% |
| Jan 2026 | 54.1% | 25.8% | 13.4% | 6.7% |
| Feb 2026 | 52.8% | 27.4% | 13% | 6.8% |
| Mar 2026 | 53.4% | 23.5% | 16.9% | 6.2% |
| Apr 2026 | 53% | 24.3% | 17.2% | 5.4% |
| May 2026 | 52.5% | 22.3% | 20.3% | 4.8% |
| Jun 2026 | 53.9% | 23.7% | 16.4% | 6.1% |
| Jul 2026 | 53.5% | 24.4% | 15.4% | 6.7% |
| Aug 2026 | 55.4% | 25.4% | 14.2% | 5% |
| Sep 2026 | — | — | — | — |
How has the Morning Fresh and Sunlight comparison changed over the last 12 months?
3 findings
- Morning Fresh was ahead of Sunlight in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing liquid brands in New Zealand moved from 10% to 14.2%, and its estimated monthly branded searches moved from 450 to 830.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand moved from 6.5% to 5%, and its estimated monthly branded searches held steady at 290.
How did search popularity change for New Zealand dishwashing liquid brands in August 2026?
2 changes
In August 2026, Sunlight lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 6.7% to 5%.
In August 2026, Morning Fresh lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 15.4% to 14.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Morning Fresh’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Morning Fresh
9 branded search terms
- dishwashing liquid morning fresh
- morning fresh
- morning fresh dish soap
- morning fresh dishwasher powder
- morning fresh dishwasher tablets
- morning fresh nz
- morning fresh washing up liquid
- morningfresh
- morningfresh com au
Sunlight
3 branded search terms
- sunlight dish soap
- sunlight dishwashing liquid
- sunlight washing up liquid
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.