How popular isPalmolive in search?
In August 2026, there were an estimated 3.2K branded searches for Palmolive in New Zealand which is up 36.3% over the last 11 months. Palmolive holds 14% estimated Share of Search among New Zealand body wash and soap brands and is ranked 3rd of 5 competitors for search popularity.
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Which body wash and soap brands compete with Palmolive?
Share of Search by month for Dove, Dettol, Palmolive, Lux, Protex. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Dettol | Palmolive | Lux | Protex |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 27.2% | 12.9% | 3.4% | 4% |
| Nov 2025 | 51.1% | 27.9% | 12.8% | 4.2% | 4% |
| Dec 2025 | 49.2% | 28.9% | 13.9% | 4.2% | 3.7% |
| Jan 2026 | 46.4% | 32.1% | 13.3% | 4.5% | 3.7% |
| Feb 2026 | 49.9% | 30.3% | 12% | 3.8% | 4% |
| Mar 2026 | 49.1% | 29.9% | 13.5% | 3.5% | 4.1% |
| Apr 2026 | 49.4% | 28.8% | 14% | 3.7% | 4.1% |
| May 2026 | 52.4% | 26.6% | 13.2% | 4.5% | 3.3% |
| Jun 2026 | 54.3% | 25.3% | 12.3% | 3.9% | 4.1% |
| Jul 2026 | 52% | 27.8% | 13.1% | 3.4% | 3.6% |
| Aug 2026 | 49.7% | 28.2% | 14% | 4.2% | 4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 11.5K | +0.09% | -2.3 points | |
| 2, held 2nd | 28.2% | 6.5K | +6.2% | +0.4 points | |
| 3, held 3rd | 14% | 3.2K | +11.8% | +0.9 points | |
| 4, moved from 5th to 4th | 4.2% | 960 | +26.3% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4% | 930 | +16.3% | +0.4 pointsmoved from 4th to 5th |
1.
Dove49.7%
held 1st · 11.5K estimated branded searches · +0.09% vs prior month · -2.3 points
2.
Dettol28.2%
held 2nd · 6.5K estimated branded searches · +6.2% vs prior month · +0.4 points
14%
held 3rd · 3.2K estimated branded searches · +11.8% vs prior month · +0.9 points
4.
Lux4.2%
moved from 5th to 4th · 960 estimated branded searches · +26.3% vs prior month · +0.7 points
5.
Protex4%
moved from 4th to 5th · 930 estimated branded searches · +16.3% vs prior month · +0.4 points
Compare search popularity between Palmolive and its closest rivals
How has branded search demand for Palmolive changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Palmolive in New Zealand rose from 2.4K to 3.2K.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand increased from 12.9% to 14%.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 14% in April 2026 and was lowest at 12% in February 2026.
How did search popularity change for New Zealand body wash and soap brands in August 2026?
5 changes
In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.
In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%.
Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.
Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.
Which dishwashing liquid brands compete with Palmolive?
Share of Search by month for Palmolive, Earthwise, Morning Fresh, Sunlight. The figures are in the table below the chart.
View monthly share of search table
| Month | Palmolive | Earthwise | Morning Fresh | Sunlight |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 30.7% | 10% | 6.5% |
| Nov 2025 | 55.9% | 27.2% | 9.7% | 7.2% |
| Dec 2025 | 57.9% | 23.5% | 11.2% | 7.4% |
| Jan 2026 | 54.1% | 25.8% | 13.4% | 6.7% |
| Feb 2026 | 52.8% | 27.4% | 13% | 6.8% |
| Mar 2026 | 53.4% | 23.5% | 16.9% | 6.2% |
| Apr 2026 | 53% | 24.3% | 17.2% | 5.4% |
| May 2026 | 52.5% | 22.3% | 20.3% | 4.8% |
| Jun 2026 | 53.9% | 23.7% | 16.4% | 6.1% |
| Jul 2026 | 53.5% | 24.4% | 15.4% | 6.7% |
| Aug 2026 | 55.4% | 25.4% | 14.2% | 5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 3.2K | +11.8% | +1.9 points | |
| 2, held 2nd | 25.4% | 1.5K | +12.1% | +0.9 points | |
| 3, held 3rd | 14.2% | 830 | 0% | -1.1 points | |
| 4, held 4th | 5% | 290 | -19.4% | -1.7 points |
55.4%
held 1st · 3.2K estimated branded searches · +11.8% vs prior month · +1.9 points
25.4%
held 2nd · 1.5K estimated branded searches · +12.1% vs prior month · +0.9 points
14.2%
held 3rd · 830 estimated branded searches · 0% vs prior month · -1.1 points
4.
Sunlight5%
held 4th · 290 estimated branded searches · -19.4% vs prior month · -1.7 points
Compare search popularity between Palmolive and its closest rivals
How has branded search demand for Palmolive changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands in New Zealand increased from 52.8% to 55.4%.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 57.9% in December 2025 and was lowest at 52.5% in May 2026.
How did search popularity change for New Zealand dishwashing liquid brands in August 2026?
4 changes
In August 2026, Palmolive gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 53.5% to 55.4%.
In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%.
In August 2026, Sunlight lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 6.7% to 5%.
In August 2026, Morning Fresh lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 15.4% to 14.2%.
How is Palmolive measured?
Brandwave collects information about searches that people make online using Palmolive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- dishwashing liquid palmolive
- palmolive
- palmolive body wash
- palmolive dish soap
- palmolive hand wash
- palmolive near me
- palmolive nz
- palmolive shower gel
- palmolive soap
- palmolive washing up liquid
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Is Palmolive your brand?
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