Fairy vs Palmolive:Which is more popular?
In September 2026, Palmolive had more branded searches than Fairy among dishwashing brands in New Zealand. Palmolive had about 660 branded searches, while Fairy had 210. Palmolive made up 8.5% of all dishwashing brand searches we track, and Fairy accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about dishwashing brands, Palmolive appeared in three of the five answers and Fairy in two. Palmolive was mentioned before Fairy in three out of four answers that named either.
Who do people search for more?
Palmolive, about 3 searches for every 1 for Fairy
Who does AI mention more?
Palmolive, mentioned in 3 of 5 answers, Fairy in 2
Who does AI recommend more?
Palmolive, named ahead of Fairy in 3 of 4 answers
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Top dishwashing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Palmolive was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fairy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Palmolive was listed before Fairy in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Morning Fresh1st
ecostore2nd
Finish3rd
Earth Choice4th- Palmolive5th
- Fairy6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Finish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Palmolive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Morning Fresh3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fairy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Earth Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dishwashing brands
5 answers
Asked ChatGPT
“Which dishwashing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwashing brands in New Zealand?”
Asked ChatGPT
“What's the best dishwashing brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“dishwasher tablets nz”
Searched Google, AI Overview
“dishwashing liquid nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fairy or Palmolive more popular in search?
This chart shows how often people search Google for Fairy and Palmolive by name. Each line represents a brand's share of searches for all six dishwashing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Palmolive, Fairy. The figures are in the table below the chart.
View monthly share of searches table
| Month | ecostore | Finish | Palmolive | Morning Fresh | Fairy | Earth Choice |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 35.7% | 7.8% | 2.1% | 3.8% | 0.31% |
| Nov 2025 | 58% | 30.6% | 6.5% | 2.1% | 2.6% | 0.3% |
| Dec 2025 | 52.7% | 33.5% | 7.5% | 2.5% | 3.3% | 0.53% |
| Jan 2026 | 50.4% | 34.4% | 7.7% | 3.1% | 3.9% | 0.44% |
| Feb 2026 | 47.3% | 39.6% | 6.4% | 2.5% | 3.7% | 0.45% |
| Mar 2026 | 41.7% | 44.7% | 7% | 3.4% | 2.8% | 0.39% |
| Apr 2026 | 47.1% | 37.7% | 7.4% | 3.6% | 3.5% | 0.7% |
| May 2026 | 45.7% | 38.4% | 7.5% | 5.3% | 2.6% | 0.54% |
| Jun 2026 | 49.4% | 34.6% | 8.5% | 4.6% | 2.4% | 0.43% |
| Jul 2026 | 43.7% | 37.4% | 10.6% | 4.2% | 3.5% | 0.65% |
| Aug 2026 | 46.1% | 37.1% | 9.9% | 3.9% | 2.6% | 0.37% |
| Sep 2026 | 46.5% | 37.5% | 8.5% | 4.1% | 2.7% | 0.64% |
How has the Fairy and Palmolive comparison changed over the last 12 months?
3 findings
- Palmolive was ahead of Fairy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fairy’s share of searches among dishwashing brands in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 250 to 210.
- Across the 12 months ending September 2026, Palmolive’s share of searches among dishwashing brands in New Zealand moved from 7.8% to 8.5%, and its estimated monthly branded searches moved from 510 to 660.
How did search popularity change for New Zealand dishwashing brands in September 2026?
2 changes
In September 2026, Palmolive lost share of searches among dishwashing brands in New Zealand, from 9.9% to 8.5%.
Estimated monthly branded searches for Fairy in New Zealand fell 16% over 12 measured months, from 250 to 210 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fairy’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dishwashing brands
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