Finish vs Morning Fresh:Which is more popular?
In September 2026, Finish had more branded searches than Morning Fresh among dishwashing brands in New Zealand. Finish had about 2,910 branded searches, while Morning Fresh had 320. Finish made up 37.5% of all dishwashing brand searches we track, and Morning Fresh accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about dishwashing brands, Finish and Morning Fresh each appeared in three of the five answers. Morning Fresh was mentioned before Finish in three out of four answers that named either.
Who do people search for more?
Finish, about 9 searches for every 1 for Morning Fresh
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Morning Fresh, named ahead of Finish in 3 of 4 answers
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Top dishwashing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Finish was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Morning Fresh was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Morning Fresh was listed before Finish in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Morning Fresh1st
ecostore2nd- Finish3rd
Earth Choice4th
Palmolive5th- Fairy6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Finish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Palmolive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Morning Fresh3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fairy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Earth Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dishwashing brands
5 answers
Asked ChatGPT
“Which dishwashing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwashing brands in New Zealand?”
Asked ChatGPT
“What's the best dishwashing brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“dishwasher tablets nz”
Searched Google, AI Overview
“dishwashing liquid nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Finish or Morning Fresh more popular in search?
This chart shows how often people search Google for Finish and Morning Fresh by name. Each line represents a brand's share of searches for all six dishwashing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Finish, Morning Fresh. The figures are in the table below the chart.
View monthly share of searches table
| Month | ecostore | Finish | Palmolive | Morning Fresh | Fairy | Earth Choice |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 35.7% | 7.8% | 2.1% | 3.8% | 0.31% |
| Nov 2025 | 58% | 30.6% | 6.5% | 2.1% | 2.6% | 0.3% |
| Dec 2025 | 52.7% | 33.5% | 7.5% | 2.5% | 3.3% | 0.53% |
| Jan 2026 | 50.4% | 34.4% | 7.7% | 3.1% | 3.9% | 0.44% |
| Feb 2026 | 47.3% | 39.6% | 6.4% | 2.5% | 3.7% | 0.45% |
| Mar 2026 | 41.7% | 44.7% | 7% | 3.4% | 2.8% | 0.39% |
| Apr 2026 | 47.1% | 37.7% | 7.4% | 3.6% | 3.5% | 0.7% |
| May 2026 | 45.7% | 38.4% | 7.5% | 5.3% | 2.6% | 0.54% |
| Jun 2026 | 49.4% | 34.6% | 8.5% | 4.6% | 2.4% | 0.43% |
| Jul 2026 | 43.7% | 37.4% | 10.6% | 4.2% | 3.5% | 0.65% |
| Aug 2026 | 46.1% | 37.1% | 9.9% | 3.9% | 2.6% | 0.37% |
| Sep 2026 | 46.5% | 37.5% | 8.5% | 4.1% | 2.7% | 0.64% |
How has the Finish and Morning Fresh comparison changed over the last 12 months?
3 findings
- Finish was ahead of Morning Fresh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finish’s share of searches among dishwashing brands in New Zealand moved from 35.7% to 37.5%, and its estimated monthly branded searches moved from 2.3K to 2.9K.
- Across the 12 months ending September 2026, Morning Fresh’s share of searches among dishwashing brands in New Zealand moved from 2.1% to 4.1%, and its estimated monthly branded searches moved from 140 to 320.
How did search popularity change for New Zealand dishwashing brands in September 2026?
2 changes
Estimated monthly branded searches for Morning Fresh in New Zealand rose 128.6% over 12 measured months, from 140 to 320 in September 2026.
Estimated monthly branded searches for Finish in New Zealand rose 24.9% over 12 measured months, from 2.3K to 2.9K in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Finish’s and Morning Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Finish
7 branded search terms
- finish dishwasher powder
- finish dishwasher tablets
- finish dishwashing liquid
- finish powerball
- finish powerball quantum
- finish powerball ultimate
- finish quantum
Morning Fresh
2 branded search terms
- morning fresh
- morningfresh
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