Brandwave

ecostore vs Finish:Which is more popular?

In September 2026, ecostore had more branded searches than Finish among dishwashing brands in New Zealand. ecostore had about 3,610 branded searches, while Finish had 2,910. ecostore made up 46.5% of all dishwashing brand searches we track, and Finish accounted for 37.5%. When we asked ChatGPT and Google AI Overviews about dishwashing brands, ecostore appeared in four of the five answers and Finish in three. ecostore was mentioned before Finish in three out of five answers.

Among dishwashing brands in New Zealand in September 2026

Who do people search for more?

ecostore, about 24% more searches than Finish

ecostore 3.6K searchesFinish 2.9K searches

Who does AI mention more?

ecostore, mentioned in 4 of 5 answers, Finish in 3

ecostore in 4 of 5Finish in 3 of 5

Who does AI recommend more?

ecostore, named ahead of Finish in 3 of 5 answers

ecostore first in 3Finish first in 2

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Top dishwashing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Finish was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ecostore was listed before Finish in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Morning Fresh1st
  2. ecostore2nd
  3. Finish3rd
  4. Earth Choice4th
  5. Palmolive5th
  6. Fairy6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Finish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palmolive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Morning Fresh3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fairy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earth Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about dishwashing brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ecostore or Finish more popular in search?

This chart shows how often people search Google for ecostore and Finish by name. Each line represents a brand's share of searches for all six dishwashing brands we track, month by month, from searches in New Zealand.

ecostore and Finish among dishwashing brands in New Zealand, by month

Share of searches by month for ecostore, Finish. The figures are in the table below the chart.

View monthly share of searches table
MonthecostoreFinishPalmoliveMorning FreshFairyEarth Choice
Oct 202550.2%35.7%7.8%2.1%3.8%0.31%
Nov 202558%30.6%6.5%2.1%2.6%0.3%
Dec 202552.7%33.5%7.5%2.5%3.3%0.53%
Jan 202650.4%34.4%7.7%3.1%3.9%0.44%
Feb 202647.3%39.6%6.4%2.5%3.7%0.45%
Mar 202641.7%44.7%7%3.4%2.8%0.39%
Apr 202647.1%37.7%7.4%3.6%3.5%0.7%
May 202645.7%38.4%7.5%5.3%2.6%0.54%
Jun 202649.4%34.6%8.5%4.6%2.4%0.43%
Jul 202643.7%37.4%10.6%4.2%3.5%0.65%
Aug 202646.1%37.1%9.9%3.9%2.6%0.37%
Sep 202646.5%37.5%8.5%4.1%2.7%0.64%

How has the ecostore and Finish comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Finish took it in March 2026, ecostore took it in April 2026.
  • Across the 12 months ending September 2026, ecostore’s share of searches among dishwashing brands in New Zealand moved from 50.2% to 46.5%, and its estimated monthly branded searches moved from 3.3K to 3.6K.
  • Across the 12 months ending September 2026, Finish’s share of searches among dishwashing brands in New Zealand moved from 35.7% to 37.5%, and its estimated monthly branded searches moved from 2.3K to 2.9K.

How did search popularity change for New Zealand dishwashing brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Finish in New Zealand rose 24.9% over 12 measured months, from 2.3K to 2.9K in September 2026.

  2. Estimated monthly branded searches for ecostore in New Zealand rose 10.4% over 12 measured months, from 3.3K to 3.6K in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using ecostore’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecostore

15 branded search terms

  • eco store
  • ecostore
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore dishwashing liquid
  • ecostore laundry
  • ecostore laundry soaker
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore ultra power
  • ecostore ultra sensitive
  • ecostore wool wash
  • the ecostore

Finish

7 branded search terms

  • finish dishwasher powder
  • finish dishwasher tablets
  • finish dishwashing liquid
  • finish powerball
  • finish powerball quantum
  • finish powerball ultimate
  • finish quantum

How the Brand Demand Index is measured

Other head-to-heads among dishwashing brands

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