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Dishwashing brands in New Zealand:Which brands are most popular in search?

In August 2026, ecostore was the most searched among dishwashing brands in New Zealand, with an estimated 8.8K branded searches and 63.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. ecostore63.6%
  2. Finish30.3%
  3. Morning Fresh6%
  4. Earth Choice0.14%

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Share of SearchLeaderboard

Compare the dishwasher tablet and dishwashing liquid brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dishwashing brands in New Zealand, by month

Share of Search by month for ecostore, Finish, Morning Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthecostoreFinishMorning FreshEarth Choice
Oct 202567.1%28.4%4.4%0.19%
Nov 202574.1%22.5%3.3%0.17%
Dec 202568.5%26.5%4.7%0.32%
Jan 202666.1%28.5%5.1%0.26%
Feb 202663%32.2%4.6%0.19%
Mar 202658.2%35.1%6.3%0.4%
Apr 202660.7%32.7%6.3%0.32%
May 202659%33%7.8%0.23%
Jun 202663.4%29.9%6.5%0.17%
Jul 202661.7%31.9%6.2%0.3%
Aug 202663.6%30.3%6%0.14%
Sep 2026————

This month’s ranking, August 2026

  1. 1.ecostore

    63.6%

    held 1st · 8.8K estimated branded searches · +6% vs prior month · +1.9 points

  2. 2.Finish

    30.3%

    held 2nd · 4.2K estimated branded searches · -2.3% vs prior month · -1.6 points

  3. 3.Morning Fresh

    6%

    held 3rd · 830 estimated branded searches · 0% vs prior month · -0.2 points

  4. 4.Earth Choice

    0.14%

    held 4th · 20 estimated branded searches · -50% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among dishwashing brands in New Zealand?

In August 2026, ecostore was the most searched among dishwashing brands in New Zealand, with an estimated 8.8K branded searches and 63.6% estimated Share of Search within this set. Finish is in 2nd place, 33.3 percentage points behind at 30.3% Share of Search.

New Zealand dishwashing brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ecostore67.1% → 63.6%74.1%Nov 202558.2%Mar 20261st
Finish28.4% → 30.3%35.1%Mar 202622.5%Nov 20252nd
Morning Fresh4.4% → 6%7.8%May 20263.3%Nov 20253rd
Earth Choice0.19% → 0.14%0.4%Mar 20260.14%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, ecostore’s estimated Share of Search among dishwashing brands in New Zealand decreased from 67.1% to 63.6%.
  • Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand increased from 28.4% to 30.3%.
  • Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand increased from 4.4% to 6%.
  • Across the 11 months ending August 2026, ecostore’s estimated Share of Search among dishwashing brands in New Zealand peaked at 74.1% in November 2025 and was lowest at 58.2% in March 2026.
  • Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand peaked at 35.1% in March 2026 and was lowest at 22.5% in November 2025.
  • Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand peaked at 7.8% in May 2026 and was lowest at 3.3% in November 2025.
  • Across the 11 months ending August 2026, Earth Choice held steady: its estimated Share of Search among dishwashing brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand dishwashing brands in August 2026?

  1. In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%.

  2. In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.

  3. Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.

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