Fairy vs Morning Fresh:Which is more popular?

Name: Fairy vs Morning Fresh: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Morning Fresh had more branded searches than Fairy among dishwashing brands in New Zealand. Morning Fresh had about 320 branded searches, while Fairy had 210. Morning Fresh made up 4.1% of all dishwashing brand searches we track, and Fairy accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about dishwashing brands, Morning Fresh appeared in three of the five answers and Fairy in two. Morning Fresh was mentioned before Fairy in three out of four answers that named either.

Among dishwashing brands in New Zealand in September 2026

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Top dishwashing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Morning Fresh was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fairy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Morning Fresh was listed before Fairy in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ecostore	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Finish	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Palmolive	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Morning Fresh	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Fairy	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Earth Choice	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5

ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Finish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Palmolive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Morning Fresh3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fairy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Earth Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about dishwashing brands

5 answers

Asked ChatGPT
“Which dishwashing brand should I buy in New Zealand?”
1. 1Morning Fresh
2. 2Finish
Asked ChatGPT
“What are the best dishwashing brands in New Zealand?”
1. 1Morning Fresh
2. 2ecostore
3. 3Earth Choice
4. 4Palmolive
5. 5Finish
6. 6Fairy
Asked ChatGPT
“What's the best dishwashing brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“dishwasher tablets nz”
1. 1Finish
2. 2Fairy
3. 3ecostore
Searched Google, AI Overview
“dishwashing liquid nz”

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fairy or Morning Fresh more popular in search?

This chart shows how often people search Google for Fairy and Morning Fresh by name. Each line represents a brand's share of searches for all six dishwashing brands we track, month by month, from searches in New Zealand.

Fairy and Morning Fresh among dishwashing brands in New Zealand, by month

Month	ecostore	Finish	Palmolive	Morning Fresh	Fairy	Earth Choice
Oct 2025	50.2%	35.7%	7.8%	2.1%	3.8%	0.31%
Nov 2025	58%	30.6%	6.5%	2.1%	2.6%	0.3%
Dec 2025	52.7%	33.5%	7.5%	2.5%	3.3%	0.53%
Jan 2026	50.4%	34.4%	7.7%	3.1%	3.9%	0.44%
Feb 2026	47.3%	39.6%	6.4%	2.5%	3.7%	0.45%
Mar 2026	41.7%	44.7%	7%	3.4%	2.8%	0.39%
Apr 2026	47.1%	37.7%	7.4%	3.6%	3.5%	0.7%
May 2026	45.7%	38.4%	7.5%	5.3%	2.6%	0.54%
Jun 2026	49.4%	34.6%	8.5%	4.6%	2.4%	0.43%
Jul 2026	43.7%	37.4%	10.6%	4.2%	3.5%	0.65%
Aug 2026	46.1%	37.1%	9.9%	3.9%	2.6%	0.37%
Sep 2026	46.5%	37.5%	8.5%	4.1%	2.7%	0.64%

How has the Fairy and Morning Fresh comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 12 months ending September 2026: Morning Fresh took it in March 2026.
Across the 12 months ending September 2026, Fairy’s share of searches among dishwashing brands in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 250 to 210.
Across the 12 months ending September 2026, Morning Fresh’s share of searches among dishwashing brands in New Zealand moved from 2.1% to 4.1%, and its estimated monthly branded searches moved from 140 to 320.

How did search popularity change for New Zealand dishwashing brands in September 2026?

2 changes

Estimated monthly branded searches for Morning Fresh in New Zealand rose 128.6% over 12 measured months, from 140 to 320 in September 2026.
Estimated monthly branded searches for Fairy in New Zealand fell 16% over 12 measured months, from 250 to 210 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fairy’s and Morning Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.