ecostore vs Fairy:Which is more popular?

Name: ecostore vs Fairy: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, ecostore had more branded searches than Fairy among dishwashing brands in New Zealand. ecostore had about 3,610 branded searches, while Fairy had 210. ecostore made up 46.5% of all dishwashing brand searches we track, and Fairy accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about dishwashing brands, ecostore appeared in four of the five answers and Fairy in two. ecostore was mentioned before Fairy in three out of four answers that named either.

Among dishwashing brands in New Zealand in September 2026

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Top dishwashing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fairy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ecostore was listed before Fairy in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ecostore	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Finish	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Palmolive	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Morning Fresh	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Fairy	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Earth Choice	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5

ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Finish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Palmolive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Morning Fresh3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fairy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Earth Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about dishwashing brands

5 answers

Asked ChatGPT
“Which dishwashing brand should I buy in New Zealand?”
1. 1Morning Fresh
2. 2Finish
Asked ChatGPT
“What are the best dishwashing brands in New Zealand?”
1. 1Morning Fresh
2. 2ecostore
3. 3Earth Choice
4. 4Palmolive
5. 5Finish
6. 6Fairy
Asked ChatGPT
“What's the best dishwashing brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“dishwasher tablets nz”
1. 1Finish
2. 2Fairy
3. 3ecostore
Searched Google, AI Overview
“dishwashing liquid nz”

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ecostore or Fairy more popular in search?

This chart shows how often people search Google for ecostore and Fairy by name. Each line represents a brand's share of searches for all six dishwashing brands we track, month by month, from searches in New Zealand.

ecostore and Fairy among dishwashing brands in New Zealand, by month

Month	ecostore	Finish	Palmolive	Morning Fresh	Fairy	Earth Choice
Oct 2025	50.2%	35.7%	7.8%	2.1%	3.8%	0.31%
Nov 2025	58%	30.6%	6.5%	2.1%	2.6%	0.3%
Dec 2025	52.7%	33.5%	7.5%	2.5%	3.3%	0.53%
Jan 2026	50.4%	34.4%	7.7%	3.1%	3.9%	0.44%
Feb 2026	47.3%	39.6%	6.4%	2.5%	3.7%	0.45%
Mar 2026	41.7%	44.7%	7%	3.4%	2.8%	0.39%
Apr 2026	47.1%	37.7%	7.4%	3.6%	3.5%	0.7%
May 2026	45.7%	38.4%	7.5%	5.3%	2.6%	0.54%
Jun 2026	49.4%	34.6%	8.5%	4.6%	2.4%	0.43%
Jul 2026	43.7%	37.4%	10.6%	4.2%	3.5%	0.65%
Aug 2026	46.1%	37.1%	9.9%	3.9%	2.6%	0.37%
Sep 2026	46.5%	37.5%	8.5%	4.1%	2.7%	0.64%

How has the ecostore and Fairy comparison changed over the last 12 months?

3 findings

ecostore was ahead of Fairy in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, ecostore’s share of searches among dishwashing brands in New Zealand moved from 50.2% to 46.5%, and its estimated monthly branded searches moved from 3.3K to 3.6K.
Across the 12 months ending September 2026, Fairy’s share of searches among dishwashing brands in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 250 to 210.

How did search popularity change for New Zealand dishwashing brands in September 2026?

2 changes

Estimated monthly branded searches for ecostore in New Zealand rose 10.4% over 12 measured months, from 3.3K to 3.6K in September 2026.
Estimated monthly branded searches for Fairy in New Zealand fell 16% over 12 measured months, from 250 to 210 in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using ecostore’s and Fairy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.