Brandwave

How popular isecostore in search?

In August 2026, there were an estimated 8.8K branded searches for ecostore in New Zealand which is up 27.2% over the last 11 months. ecostore holds 63.6% estimated Share of Search among New Zealand dishwashing brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. ecostore63.6%
  2. Finish30.3%
  3. Morning Fresh6%
  4. Earth Choice0.14%
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Which dishwashing brands compete with ecostore?

ecostore against dishwashing brands in New Zealand, by month

Share of Search by month for ecostore, Finish, Morning Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthecostoreFinishMorning FreshEarth Choice
Oct 202567.1%28.4%4.4%0.19%
Nov 202574.1%22.5%3.3%0.17%
Dec 202568.5%26.5%4.7%0.32%
Jan 202666.1%28.5%5.1%0.26%
Feb 202663%32.2%4.6%0.19%
Mar 202658.2%35.1%6.3%0.4%
Apr 202660.7%32.7%6.3%0.32%
May 202659%33%7.8%0.23%
Jun 202663.4%29.9%6.5%0.17%
Jul 202661.7%31.9%6.2%0.3%
Aug 202663.6%30.3%6%0.14%
Sep 2026————

  1. 1.ecostore

    63.6%

    held 1st · 8.8K estimated branded searches · +6% vs prior month · +1.9 points

  2. 2.Finish

    30.3%

    held 2nd · 4.2K estimated branded searches · -2.3% vs prior month · -1.6 points

  3. 3.Morning Fresh

    6%

    held 3rd · 830 estimated branded searches · 0% vs prior month · -0.2 points

  4. 4.Earth Choice

    0.14%

    held 4th · 20 estimated branded searches · -50% vs prior month · -0.2 points

Compare search popularity between ecostore and its closest rivals

How has branded search demand for ecostore changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ecostore in New Zealand rose from 6.9K to 8.8K.
  • Across the 11 months ending August 2026, ecostore’s estimated Share of Search among dishwashing brands in New Zealand decreased from 67.1% to 63.6%.
  • Across the 11 months ending August 2026, ecostore’s estimated Share of Search among dishwashing brands in New Zealand peaked at 74.1% in November 2025 and was lowest at 58.2% in March 2026.

How did search popularity change for New Zealand dishwashing brands in August 2026?

  1. In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%.

  2. In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.

  3. Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.

Which laundry detergent brands compete with ecostore?

ecostore against laundry detergent brands in New Zealand, by month

Share of Search by month for ecostore, Persil, Earthwise, Cold Power. The figures are in the table below the chart.

View monthly share of search table
MonthecostorePersilEarthwiseCold PowerOmo
Oct 202549.9%36.1%10%3%0.94%
Nov 202557.5%32%7.2%2.7%0.59%
Dec 202551.9%36.7%7.4%3.2%0.73%
Jan 202649.7%38.6%7.4%3.2%1.1%
Feb 202651.8%36.2%7.9%3.4%0.7%
Mar 202649.7%38.9%7.5%3.3%0.61%
Apr 202651.6%36.8%7.6%3.2%0.75%
May 202652.2%36%7.6%3.5%0.75%
Jun 202650.7%37.7%7.5%3.3%0.73%
Jul 202648%39.2%7.6%4.5%0.64%
Aug 202647.6%39.9%8%3.5%0.92%
Sep 2026—————

  1. 1.ecostore

    47.6%

    held 1st · 8.8K estimated branded searches · +6% vs prior month · -0.4 points

  2. 2.Persil

    39.9%

    held 2nd · 7.4K estimated branded searches · +8.9% vs prior month · +0.7 points

  3. 3.Earthwise

    8%

    held 3rd · 1.5K estimated branded searches · +12.1% vs prior month · +0.4 points

  4. 4.Cold Power

    3.5%

    held 4th · 650 estimated branded searches · -16.7% vs prior month · -1 points

  5. 5.Omo

    0.92%

    held 5th · 170 estimated branded searches · +54.5% vs prior month · +0.3 points

Compare search popularity between ecostore and its closest rivals

How has branded search demand for ecostore changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, ecostore’s estimated Share of Search among laundry detergent brands in New Zealand decreased from 49.9% to 47.6%.
  • Across the 11 months ending August 2026, ecostore’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 57.5% in November 2025 and was lowest at 47.6% in August 2026.

How did search popularity change for New Zealand laundry detergent brands in August 2026?

  1. In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.

  2. In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.

  3. ecostore’s estimated Share of Search among laundry detergent brands in New Zealand has lost ground for 3 months in a row, from 52.2% to 47.6% in August 2026.

  4. Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

How is ecostore measured?

Brandwave collects information about searches that people make online using ecostore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

31 branded search terms

  • eco store
  • eco store dishwasher powder
  • eco store near me
  • eco store shampoo
  • ecostore
  • ecostore com
  • ecostore detergent
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore dishwashing liquid
  • ecostore laundry
  • ecostore laundry liquid
  • ecostore laundry powder
  • ecostore laundry soaker
  • ecostore nappy balm
  • ecostore near me
  • ecostore nz
  • ecostore online
  • ecostore refill
  • ecostore rinse aid
  • ecostore sensitive laundry liquid
  • ecostore sensitive laundry powder
  • ecostore shampoo
  • ecostore shampoo and conditioner
  • ecostore ultra power
  • ecostore ultra sensitive
  • ecostore ultra sensitive laundry liquid
  • ecostore ultra sensitive shampoo
  • ecostore wool wash
  • the ecostore

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How the Brand Demand Index is measured

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