Brandwave

ecostore vs L'Occitane:Which is more popular?

In September 2026, L'Occitane had more branded searches than ecostore among hand soap brands in New Zealand. L'Occitane had about 3,710 branded searches, while ecostore had 2,240. L'Occitane made up 13.6% of all hand soap brand searches we track, and ecostore accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about hand soap brands, ecostore appeared in four of the five answers and L'Occitane in none.

Among hand soap brands in New Zealand in September 2026

Who do people search for more?

L'Occitane, about 66% more searches than ecostore

L'Occitane 3.7K searchesecostore 2.2K searches

Who does AI mention more?

ecostore, mentioned in 4 of 5 answers, L'Occitane in 0

ecostore in 4 of 5L'Occitane in 0 of 5

Who does AI recommend more?

ecostore, the only one of the two named

ecostore first in 4L'Occitane never named

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Top hand soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. L'Occitane did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ecostore1st
  2. Essano2nd
  3. Aesop3rd
  4. Only Good4th
  5. Jo Malone–
  6. Diptyque–
  7. L'Occitane–
  8. Dove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essano3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Good2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand soap brands

5 answers

  • Asked ChatGPT

    “Which hand soap brand should I buy in New Zealand?”

    1. 1ecostore
    2. 2Essano

  • Asked ChatGPT

    “What are the best hand soap brands in New Zealand?”

    1. 1ecostore
    2. 2Aesop
    3. 3Only Good
    4. 4Essano

  • Asked ChatGPT

    “What's the best hand soap brand in New Zealand for everyday washing?”

    1. 1ecostore
    2. 2Essano
    3. 3Aesop

  • Searched Google, AI Overview

    “hand soap nz”

    1. 1ecostore
    2. 2Only Good

  • Searched Google, AI Overview

    “luxury hand soap”

    1. 1Aesop

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ecostore or L'Occitane more popular in search?

This chart shows how often people search Google for ecostore and L'Occitane by name. Each line represents a brand's share of searches for all eight hand soap brands we track, month by month, from searches in New Zealand.

ecostore and L'Occitane among hand soap brands in New Zealand, by month

Share of searches by month for L'Occitane, ecostore. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopJo MaloneDiptyqueL'OccitaneEssanoecostoreDoveOnly Good
Oct 202532.1%17%12.7%17.5%8.2%9%2.8%0.66%
Nov 202546.8%13.3%8.6%18.3%4.7%6.4%1.5%0.38%
Dec 202532.2%18.9%10.6%25.3%5.4%5.8%1.5%0.28%
Jan 202629.9%15.5%13.3%18.9%9.2%10.3%2.2%0.59%
Feb 202633.2%16.3%13.5%14.3%8.6%11.3%2.2%0.67%
Mar 202634.4%18.1%12.2%15.5%7.5%9.8%2%0.46%
Apr 202629.8%17.9%15.4%16.1%8.1%10.2%2.2%0.48%
May 202630.9%15.7%12.6%16.4%13.2%8.7%1.9%0.51%
Jun 202633.5%13.2%13.4%17.8%9.2%9.3%2.9%0.55%
Jul 202633.6%16.4%14.5%14.7%9%8.6%2.7%0.55%
Aug 202632.3%16%15.4%13.9%9.4%9.3%3.1%0.52%
Sep 202631.4%19.3%14.8%13.6%9.1%8.2%3.1%0.51%

How has the ecostore and L'Occitane comparison changed over the last 12 months?

3 findings
  • L'Occitane was ahead of ecostore in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ecostore’s share of searches among hand soap brands in New Zealand moved from 9% to 8.2%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
  • Across the 12 months ending September 2026, L'Occitane’s share of searches among hand soap brands in New Zealand moved from 17.5% to 13.6%, and its estimated monthly branded searches moved from 4.5K to 3.7K.

How did search popularity change for New Zealand hand soap brands in September 2026?

2 changes

  1. In September 2026, ecostore lost share of searches among hand soap brands in New Zealand, from 9.3% to 8.2%.

  2. L'Occitane’s share of searches among hand soap brands in New Zealand has lost ground for 3 months in a row, from 17.8% to 13.6% in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using ecostore’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecostore

9 branded search terms

  • eco store
  • ecostore
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore ultra power
  • ecostore ultra sensitive
  • ecostore wool wash
  • the ecostore

L'Occitane

4 branded search terms

  • balm l occitane
  • l occitane
  • l occitane oil
  • loccitane

How the Brand Demand Index is measured

Other head-to-heads among hand soap brands

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