Aesop vs Diptyque:Which is more popular?
In September 2026, Aesop had more branded searches than Diptyque among hand soap brands in New Zealand. Aesop had about 8,580 branded searches, while Diptyque had 4,030. Aesop made up 31.4% of all hand soap brand searches we track, and Diptyque accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about hand soap brands, Aesop appeared in three of the five answers and Diptyque in none.
Follow Aesop vs Diptyque and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hand soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aesop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Diptyque did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Essano3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Only Good2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand soap brands
5 answers
Asked ChatGPT
“Which hand soap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand soap brands in New Zealand?”
Asked ChatGPT
“What's the best hand soap brand in New Zealand for everyday washing?”
Searched Google, AI Overview
“hand soap nz”
Searched Google, AI Overview
“luxury hand soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aesop or Diptyque more popular in search?
This chart shows how often people search Google for Aesop and Diptyque by name. Each line represents a brand's share of searches for all eight hand soap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aesop, Diptyque. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Jo Malone | Diptyque | L'Occitane | Essano | ecostore | Dove | Only Good |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 17% | 12.7% | 17.5% | 8.2% | 9% | 2.8% | 0.66% |
| Nov 2025 | 46.8% | 13.3% | 8.6% | 18.3% | 4.7% | 6.4% | 1.5% | 0.38% |
| Dec 2025 | 32.2% | 18.9% | 10.6% | 25.3% | 5.4% | 5.8% | 1.5% | 0.28% |
| Jan 2026 | 29.9% | 15.5% | 13.3% | 18.9% | 9.2% | 10.3% | 2.2% | 0.59% |
| Feb 2026 | 33.2% | 16.3% | 13.5% | 14.3% | 8.6% | 11.3% | 2.2% | 0.67% |
| Mar 2026 | 34.4% | 18.1% | 12.2% | 15.5% | 7.5% | 9.8% | 2% | 0.46% |
| Apr 2026 | 29.8% | 17.9% | 15.4% | 16.1% | 8.1% | 10.2% | 2.2% | 0.48% |
| May 2026 | 30.9% | 15.7% | 12.6% | 16.4% | 13.2% | 8.7% | 1.9% | 0.51% |
| Jun 2026 | 33.5% | 13.2% | 13.4% | 17.8% | 9.2% | 9.3% | 2.9% | 0.55% |
| Jul 2026 | 33.6% | 16.4% | 14.5% | 14.7% | 9% | 8.6% | 2.7% | 0.55% |
| Aug 2026 | 32.3% | 16% | 15.4% | 13.9% | 9.4% | 9.3% | 3.1% | 0.52% |
| Sep 2026 | 31.4% | 19.3% | 14.8% | 13.6% | 9.1% | 8.2% | 3.1% | 0.51% |
How has the Aesop and Diptyque comparison changed over the last 12 months?
3 findings
- Aesop was ahead of Diptyque in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s share of searches among hand soap brands in New Zealand moved from 32.1% to 31.4%, and its estimated monthly branded searches moved from 8.3K to 8.6K.
- Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand moved from 12.7% to 14.8%, and its estimated monthly branded searches moved from 3.3K to 4K.
How did search popularity change for New Zealand hand soap brands in September 2026?
2 changes
In September 2026, Aesop lost share of searches among hand soap brands in New Zealand, from 32.3% to 31.4%.
In September 2026, Diptyque lost share of searches among hand soap brands in New Zealand, from 15.4% to 14.8%.
How are branded searches counted?
29 search terms
Brandwave collects information about searches that people make online using Aesop’s and Diptyque’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
18 branded search terms
- aesop
- aesop animal
- aesop aromatique
- aesop body wash
- aesop deo
- aesop gift set
- aesop hand wash
- aesop handbalm
- aesop high street
- aesop hwyl
- aesop incense
- aesop lip balm
- aesop marrakech
- aesop parfum
- aesop room spray
- aesop sale
- aesop skincare
- aesop tacit
Diptyque
11 branded search terms
- diptyque
- diptyque do son
- diptyque eau duelle
- diptyque leau papier
- diptyque orpheon
- diptyque perfume
- diptyque philosykos
- diptyque philosykos parfum
- diptyque solid perfume
- diptyque tam dao
- orpheon diptyque
Other head-to-heads among hand soap brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.