Brandwave

How popular isDiptyque?

In September 2026, people searched for Diptyque by name about 4,870 times in New Zealand, a 29.9% increase from the previous year. These searches made up 14.8% of all New Zealand hand soap brand searches, placing Diptyque third out of eight brands. When we asked both ChatGPT and Google AI Overviews about hand soap brands, Diptyque did not appear in any of the answers.

Search and AI answers in September 2026

Diptyque is the third most searched of 8 competitors and not listed in any AI answer.

  1. AesopShare of searches 31.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Jo MaloneShare of searches 19.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DiptyqueShare of searches 14.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. L'OccitaneShare of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EssanoShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+3 more

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Top hand soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Diptyque did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ecostore1st
  2. Essano2nd
  3. Aesop3rd
  4. Only Good4th
  5. Jo Malone–
  6. Diptyque–
  7. L'Occitane–
  8. Dove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essano3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Good2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand soap brands

5 answers

  • Asked ChatGPT

    “Which hand soap brand should I buy in New Zealand?”

    1. 1ecostore
    2. 2Essano

  • Asked ChatGPT

    “What are the best hand soap brands in New Zealand?”

    1. 1ecostore
    2. 2Aesop
    3. 3Only Good
    4. 4Essano

  • Asked ChatGPT

    “What's the best hand soap brand in New Zealand for everyday washing?”

    1. 1ecostore
    2. 2Essano
    3. 3Aesop

  • Searched Google, AI Overview

    “hand soap nz”

    1. 1ecostore
    2. 2Only Good

  • Searched Google, AI Overview

    “luxury hand soap”

    1. 1Aesop

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand soap brands compete with Diptyque?

Diptyque against hand soap brands in New Zealand, by month

Share of searches by month for Aesop, Jo Malone, Diptyque, L'Occitane, Essano, ecostore, Dove. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopJo MaloneDiptyqueL'OccitaneEssanoecostoreDoveOnly Good
Oct 202532.1%17%12.7%17.5%8.2%9%2.8%0.66%
Nov 202546.8%13.3%8.6%18.3%4.7%6.4%1.5%0.38%
Dec 202532.2%18.9%10.6%25.3%5.4%5.8%1.5%0.28%
Jan 202629.9%15.5%13.3%18.9%9.2%10.3%2.2%0.59%
Feb 202633.2%16.3%13.5%14.3%8.6%11.3%2.2%0.67%
Mar 202634.4%18.1%12.2%15.5%7.5%9.8%2%0.46%
Apr 202629.8%17.9%15.4%16.1%8.1%10.2%2.2%0.48%
May 202630.9%15.7%12.6%16.4%13.2%8.7%1.9%0.51%
Jun 202633.5%13.2%13.4%17.8%9.2%9.3%2.9%0.55%
Jul 202633.6%16.4%14.5%14.7%9%8.6%2.7%0.55%
Aug 202632.3%16%15.4%13.9%9.4%9.3%3.1%0.52%
Sep 202631.4%19.3%14.8%13.6%9.1%8.2%3.1%0.51%

  1. 1.Aesop

    31.4%

    Held 1st. 8.6K estimated branded searches, -1.2% vs prior month. Share -0.9 points.

  2. 2.Jo Malone

    19.3%

    Held 2nd. 5.3K estimated branded searches, +23.1% vs prior month. Share +3.3 points.

  3. 3.Diptyque

    14.8%

    Held 3rd. 4K estimated branded searches, -2.7% vs prior month. Share -0.7 points.

  4. 4.L'Occitane

    13.6%

    Held 4th. 3.7K estimated branded searches, -0.8% vs prior month. Share -0.3 points.

  5. 5.Essano

    9.1%

    Held 5th. 2.5K estimated branded searches, -1.6% vs prior month. Share -0.3 points.

  6. 6.ecostore

    8.2%

    Held 6th. 2.2K estimated branded searches, -10% vs prior month. Share -1.1 points.

  7. 7.Dove

    3.1%

    Held 7th. 840 estimated branded searches, +1.2% vs prior month. Share 0 points.

  8. 8.Only Good

    0.51%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Diptyque and its closest rivals

Every comparison with Diptyque

14 comparisons

How has branded search demand for Diptyque changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Diptyque in New Zealand rose from 3.8K to 4.9K.
  • Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand increased from 12.7% to 14.8%.
  • Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand peaked at 15.4% in August 2026 and was lowest at 8.6% in November 2025.
  • Across the 12 months ending September 2026, Diptyque rose from 4th to 3rd among hand soap brands in New Zealand.

How did search popularity change for New Zealand hand soap brands in September 2026?

6 changes

  1. In September 2026, Jo Malone gained share of searches among hand soap brands in New Zealand, from 16% to 19.3%.

  2. In September 2026, ecostore lost share of searches among hand soap brands in New Zealand, from 9.3% to 8.2%.

  3. In September 2026, Aesop lost share of searches among hand soap brands in New Zealand, from 32.3% to 31.4%.

  4. In September 2026, Diptyque lost share of searches among hand soap brands in New Zealand, from 15.4% to 14.8%.

  5. L'Occitane’s share of searches among hand soap brands in New Zealand has lost ground for 3 months in a row, from 17.8% to 13.6% in September 2026.

  6. Estimated monthly branded searches for Essano in New Zealand rose 16.9% over 12 measured months, from 2.1K to 2.5K in September 2026.

How are Diptyque’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Diptyque’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • diptyque
  • diptyque baies candle
  • diptyque candle
  • diptyque diffuser
  • diptyque do son
  • diptyque eau duelle
  • diptyque leau papier
  • diptyque orpheon
  • diptyque perfume
  • diptyque philosykos
  • diptyque philosykos parfum
  • diptyque solid perfume
  • diptyque tam dao
  • orpheon diptyque

Do you work for Diptyque? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Diptyque compete?

Diptyque is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Candle and home fragrance brands4th of 913.4%Show ranking
Room spray brands4th of 614.3%Show ranking
Hand soap brands3rd of 814.8%Shown above
Creator with pink hair and a pink jacket

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