Diptyque vs Glasshouse Fragrances:Which is more popular by branded search in New Zealand?
In August 2026, Diptyque had more branded searches than Glasshouse Fragrances among candle and home fragrance brands in New Zealand. Diptyque was estimated to have 6.3K branded searches compared to Glasshouse Fragrances’ 3.7K, and held a 15.2% Share of Search versus Glasshouse Fragrances’ 9%.
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Which is more popular in search, Diptyque or Glasshouse Fragrances?
Compare the candle and home fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Diptyque, Glasshouse Fragrances. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecoya | Aesop | Jo Malone | Diptyque | Glasshouse Fragrances |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 26.7% | 17.5% | 12% | 13.6% |
| Nov 2025 | 40.5% | 29.3% | 11.4% | 6.5% | 12.3% |
| Dec 2025 | 35.1% | 24.1% | 16.4% | 8.6% | 15.9% |
| Jan 2026 | 28.9% | 28.2% | 17% | 14.9% | 11.1% |
| Feb 2026 | 27.4% | 31.1% | 18.7% | 13.9% | 8.9% |
| Mar 2026 | 28.9% | 31.3% | 19.1% | 12.8% | 7.8% |
| Apr 2026 | 30.3% | 26.5% | 19% | 14.9% | 9.3% |
| May 2026 | 29.8% | 29.4% | 18% | 13.7% | 9% |
| Jun 2026 | 29.5% | 29.5% | 16.1% | 14% | 11% |
| Jul 2026 | 45.7% | 21.9% | 14.2% | 11.4% | 6.8% |
| Aug 2026 | 30.4% | 28.1% | 17.3% | 15.2% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Diptyque and Glasshouse Fragrances comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Diptyque took it in January 2026.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 12% to 15.2%, and its estimated monthly branded searches moved from 4.7K to 6.3K.
- Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand moved from 13.6% to 9%, and its estimated monthly branded searches moved from 5.3K to 3.7K.
How did search popularity change for New Zealand candle and home fragrance brands in August 2026?
2 changes
In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%.
In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Diptyque’s and Glasshouse Fragrances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Diptyque
21 branded search terms
- diptyque
- diptyque baies candle
- diptyque candle
- diptyque diffuser
- diptyque do son
- diptyque eau duelle
- diptyque fleur de peau
- diptyque leau papier
- diptyque near me
- diptyque nz
- diptyque online
- diptyque orpheon
- diptyque orpheon eau de parfum
- diptyque perfume
- diptyque philosykos
- diptyque philosykos parfum
- diptyque solid perfume
- diptyque tam dao
- diptyqueparis com
- fleur de peau diptyque
- orpheon diptyque
Glasshouse Fragrances
13 branded search terms
- glasshouse candles
- glasshouse candles caramel
- glasshouse candles sale
- glasshouse candles vanilla caramel
- glasshouse fragrances
- glasshouse fragrances candle
- glasshouse fragrances diffuser
- glasshouse fragrances near me
- glasshouse fragrances nz
- glasshouse fragrances online
- glasshousefragrances
- glasshousefragrances com
- peter alexander glasshouse candles
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