Brandwave

How popular isDiptyque in search?

In August 2026, there were an estimated 6.3K branded searches for Diptyque in New Zealand which is up 33.7% over the last 11 months. Diptyque holds 15.2% estimated Share of Search among New Zealand candle and home fragrance brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Ecoya30.4%
  2. Aesop28.1%
  3. Jo Malone17.3%
  4. Diptyque15.2%
  5. Glasshouse Fragrances9%
Diptyque website (opens in a new tab)

Follow Diptyque and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which candle and home fragrance brands compete with Diptyque?

Diptyque against candle and home fragrance brands in New Zealand, by month

Share of Search by month for Ecoya, Aesop, Jo Malone, Diptyque, Glasshouse Fragrances. The figures are in the table below the chart.

View monthly share of search table
MonthEcoyaAesopJo MaloneDiptyqueGlasshouse Fragrances
Oct 202530.3%26.7%17.5%12%13.6%
Nov 202540.5%29.3%11.4%6.5%12.3%
Dec 202535.1%24.1%16.4%8.6%15.9%
Jan 202628.9%28.2%17%14.9%11.1%
Feb 202627.4%31.1%18.7%13.9%8.9%
Mar 202628.9%31.3%19.1%12.8%7.8%
Apr 202630.3%26.5%19%14.9%9.3%
May 202629.8%29.4%18%13.7%9%
Jun 202629.5%29.5%16.1%14%11%
Jul 202645.7%21.9%14.2%11.4%6.8%
Aug 202630.4%28.1%17.3%15.2%9%
Sep 2026—————

  1. 1.Ecoya

    30.4%

    held 1st · 12.5K estimated branded searches · -48.1% vs prior month · -15.3 points

  2. 2.Aesop

    28.1%

    held 2nd · 11.6K estimated branded searches · +0.35% vs prior month · +6.2 points

  3. 3.Jo Malone

    17.3%

    held 3rd · 7.1K estimated branded searches · -5.1% vs prior month · +3.1 points

  4. 4.Diptyque

    15.2%

    held 4th · 6.3K estimated branded searches · +4.3% vs prior month · +3.8 points

  5. 5.Glasshouse Fragrances

    9%

    held 5th · 3.7K estimated branded searches · +3.6% vs prior month · +2.2 points

Compare search popularity between Diptyque and its closest rivals

How has branded search demand for Diptyque changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Diptyque in New Zealand rose from 4.7K to 6.3K.
  • Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand increased from 12% to 15.2%.
  • Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 15.2% in August 2026 and was lowest at 6.5% in November 2025.
  • Across the 11 months ending August 2026, Diptyque rose from 5th to 4th among candle and home fragrance brands in New Zealand.

How did search popularity change for New Zealand candle and home fragrance brands in August 2026?

  1. In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.

  2. In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%.

  3. In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.

  4. In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.

  5. In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%.

How is Diptyque measured?

Brandwave collects information about searches that people make online using Diptyque’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • diptyque
  • diptyque baies candle
  • diptyque candle
  • diptyque diffuser
  • diptyque do son
  • diptyque eau duelle
  • diptyque fleur de peau
  • diptyque leau papier
  • diptyque near me
  • diptyque nz
  • diptyque online
  • diptyque orpheon
  • diptyque orpheon eau de parfum
  • diptyque perfume
  • diptyque philosykos
  • diptyque philosykos parfum
  • diptyque solid perfume
  • diptyque tam dao
  • diptyqueparis com
  • fleur de peau diptyque
  • orpheon diptyque

Do you work for Diptyque? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Diptyque your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record