Hand soap brands in New Zealand:Which are most popular?

Name: Hand soap brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Aesop was the most searched hand soap brand in New Zealand, accounting for 31.4% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, ecostore was mentioned most often, in four of the five answers. ecostore was recommended most often, coming first in all four responses that gave a list.

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Top hand soap brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ecostore was mentioned most often, in four of the five answers. ecostore was recommended most often, coming first in all four answers that gave a list. Essano was second, and Aesop was third. Jo Malone, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ecostore	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Aesop	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Essano	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Only Good	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Jo Malone	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Diptyque	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
L'Occitane	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Dove	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Essano3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Only Good2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand soap brands

5 answers

Asked ChatGPT
“Which hand soap brand should I buy in New Zealand?”
1. 1ecostore
2. 2Essano
Asked ChatGPT
“What are the best hand soap brands in New Zealand?”
1. 1ecostore
2. 2Aesop
3. 3Only Good
4. 4Essano
Asked ChatGPT
“What's the best hand soap brand in New Zealand for everyday washing?”
1. 1ecostore
2. 2Essano
3. 3Aesop
Searched Google, AI Overview
“hand soap nz”
1. 1ecostore
2. 2Only Good
Searched Google, AI Overview
“luxury hand soap”
1. 1Aesop

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand soap brands do people search for most?

This chart shows how often people search Google for each hand soap brand by name. Each line represents a brand's share of searches for all eight hand soap brands we track, month by month, from searches in New Zealand.

Share of searches among hand soap brands in New Zealand, by month

Month	Aesop	Jo Malone	Diptyque	L'Occitane	Essano	ecostore	Dove	Only Good
Oct 2025	32.1%	17%	12.7%	17.5%	8.2%	9%	2.8%	0.66%
Nov 2025	46.8%	13.3%	8.6%	18.3%	4.7%	6.4%	1.5%	0.38%
Dec 2025	32.2%	18.9%	10.6%	25.3%	5.4%	5.8%	1.5%	0.28%
Jan 2026	29.9%	15.5%	13.3%	18.9%	9.2%	10.3%	2.2%	0.59%
Feb 2026	33.2%	16.3%	13.5%	14.3%	8.6%	11.3%	2.2%	0.67%
Mar 2026	34.4%	18.1%	12.2%	15.5%	7.5%	9.8%	2%	0.46%
Apr 2026	29.8%	17.9%	15.4%	16.1%	8.1%	10.2%	2.2%	0.48%
May 2026	30.9%	15.7%	12.6%	16.4%	13.2%	8.7%	1.9%	0.51%
Jun 2026	33.5%	13.2%	13.4%	17.8%	9.2%	9.3%	2.9%	0.55%
Jul 2026	33.6%	16.4%	14.5%	14.7%	9%	8.6%	2.7%	0.55%
Aug 2026	32.3%	16%	15.4%	13.9%	9.4%	9.3%	3.1%	0.52%
Sep 2026	31.4%	19.3%	14.8%	13.6%	9.1%	8.2%	3.1%	0.51%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Aesop	31.4%	8.6K	-1.2%	-0.9 points
2, held 2nd	Jo Malone	19.3%	5.3K	+23.1%	+3.3 points
3, held 3rd	Diptyque	14.8%	4K	-2.7%	-0.7 points
4, held 4th	L'Occitane	13.6%	3.7K	-0.8%	-0.3 points
5, held 5th	Essano	9.1%	2.5K	-1.6%	-0.3 points
6, held 6th	ecostore	8.2%	2.2K	-10%	-1.1 points
7, held 7th	Dove Unilever	3.1%	840	+1.2%	0 points
8, held 8th	Only Good	0.51%	140	0%	0 points

1.Aesop
31.4%
Held 1st. 8.6K estimated branded searches, -1.2% vs prior month. Share -0.9 points.
2.Jo Malone
19.3%
Held 2nd. 5.3K estimated branded searches, +23.1% vs prior month. Share +3.3 points.
3.Diptyque
14.8%
Held 3rd. 4K estimated branded searches, -2.7% vs prior month. Share -0.7 points.
4.L'Occitane
13.6%
Held 4th. 3.7K estimated branded searches, -0.8% vs prior month. Share -0.3 points.
5.Essano
9.1%
Held 5th. 2.5K estimated branded searches, -1.6% vs prior month. Share -0.3 points.
6.ecostore
8.2%
Held 6th. 2.2K estimated branded searches, -10% vs prior month. Share -1.1 points.
7.Dove
3.1%
Held 7th. 840 estimated branded searches, +1.2% vs prior month. Share 0 points.
8.Only Good
0.51%
Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among hand soap brands in New Zealand?

8 brands

In September 2026, Aesop was the most searched among hand soap brands in New Zealand, with an estimated 8.6K branded searches, 31.4% of all searches for the eight we track. Jo Malone is in 2nd place, 12.1 percentage points behind at 19.3%.

New Zealand hand soap brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Aesop	32.1% → 31.4%	46.8%Nov 2025	29.8%Apr 2026	1st
Jo Malone	17% → 19.3%	19.3%Sep 2026	13.2%Jun 2026	3rd → 2nd
Diptyque	12.7% → 14.8%	15.4%Aug 2026	8.6%Nov 2025	4th → 3rd
L'Occitane	17.5% → 13.6%	25.3%Dec 2025	13.6%Sep 2026	2nd → 4th
Essano	8.2% → 9.1%	13.2%May 2026	4.7%Nov 2025	6th → 5th
ecostore	9% → 8.2%	11.3%Feb 2026	5.8%Dec 2025	5th → 6th
Dove	2.8% → 3.1%	3.1%Aug 2026	1.5%Nov 2025	7th
Only Good	0.66% → 0.51%	0.67%Feb 2026	0.28%Dec 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Aesop’s share of searches among hand soap brands in New Zealand decreased from 32.1% to 31.4%.
Across the 12 months ending September 2026, Jo Malone’s share of searches among hand soap brands in New Zealand increased from 17% to 19.3%.
Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand increased from 12.7% to 14.8%.
Across the 12 months ending September 2026, L'Occitane’s share of searches among hand soap brands in New Zealand decreased from 17.5% to 13.6%.
Across the 12 months ending September 2026, Essano’s share of searches among hand soap brands in New Zealand increased from 8.2% to 9.1%.
Across the 12 months ending September 2026, ecostore’s share of searches among hand soap brands in New Zealand decreased from 9% to 8.2%.
Across the 12 months ending September 2026, Aesop’s share of searches among hand soap brands in New Zealand peaked at 46.8% in November 2025 and was lowest at 29.8% in April 2026.
Across the 12 months ending September 2026, Jo Malone’s share of searches among hand soap brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 13.2% in June 2026.
Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand peaked at 15.4% in August 2026 and was lowest at 8.6% in November 2025.
Across the 12 months ending September 2026, L'Occitane’s share of searches among hand soap brands in New Zealand peaked at 25.3% in December 2025 and was lowest at 13.6% in September 2026.
Across the 12 months ending September 2026, Essano’s share of searches among hand soap brands in New Zealand peaked at 13.2% in May 2026 and was lowest at 4.7% in November 2025.
Across the 12 months ending September 2026, ecostore’s share of searches among hand soap brands in New Zealand peaked at 11.3% in February 2026 and was lowest at 5.8% in December 2025.
Across the 12 months ending September 2026, Dove’s share of searches among hand soap brands in New Zealand peaked at 3.1% in August 2026 and was lowest at 1.5% in November 2025.
Across the 12 months ending September 2026, Jo Malone rose from 3rd to 2nd among hand soap brands in New Zealand.
Across the 12 months ending September 2026, Diptyque rose from 4th to 3rd among hand soap brands in New Zealand.
Across the 12 months ending September 2026, L'Occitane fell from 2nd to 4th among hand soap brands in New Zealand.
Across the 12 months ending September 2026, Essano rose from 6th to 5th among hand soap brands in New Zealand.
Across the 12 months ending September 2026, ecostore fell from 5th to 6th among hand soap brands in New Zealand.
Across the 12 months ending September 2026, Dove and Only Good held steady: their share of searches among hand soap brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hand soap brands in September 2026?

8 changes

In September 2026, Jo Malone gained share of searches among hand soap brands in New Zealand, from 16% to 19.3%.
In September 2026, ecostore lost share of searches among hand soap brands in New Zealand, from 9.3% to 8.2%.
In September 2026, Aesop lost share of searches among hand soap brands in New Zealand, from 32.3% to 31.4%.
In September 2026, Diptyque lost share of searches among hand soap brands in New Zealand, from 15.4% to 14.8%.
L'Occitane’s share of searches among hand soap brands in New Zealand has lost ground for 3 months in a row, from 17.8% to 13.6% in September 2026.
Estimated monthly branded searches for Essano in New Zealand rose 16.9% over 12 measured months, from 2.1K to 2.5K in September 2026.
Estimated monthly branded searches for Dove in New Zealand rose 15.1% over 12 measured months, from 730 to 840 in September 2026.
Estimated monthly branded searches for Only Good in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

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