Brandwave

Aesop vs L'Occitane:Which is more popular by branded search in New Zealand?

In August 2026, Aesop had more branded searches than L'Occitane among bath, body and cosmetics stores in New Zealand. Aesop was estimated to have 11.6K branded searches compared to L'Occitane’s 10.2K, and held a 19.7% Share of Search versus L'Occitane’s 17.3%.

Share of Search among bath, body and cosmetics stores in New Zealand in August 2026Which is more popular in search, Aesop or L'Occitane?
Aesop19.7%11.6K searches
vs
L'Occitane17.3%10.2K searches
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Which is more popular in search, Aesop or L'Occitane?

Compare the bath, body and skincare stores New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aesop and L'Occitane among bath, body and cosmetics stores in New Zealand, by month

Share of Search by month for Aesop, L'Occitane. The figures are in the table below the chart.

View monthly share of search table
MonthLushEcoyaAesopL'OccitaneThe Body Shop
Oct 202540.3%19%16.8%15.8%8%
Nov 202529.7%28.2%20.4%13.8%7.8%
Dec 202543.3%20.1%13.8%16.5%6.3%
Jan 202639%17.5%17.1%17.3%9%
Feb 202637.4%17.5%19.9%15.8%9.3%
Mar 202634.7%19.7%21.3%17.4%6.9%
Apr 202634.3%21.1%18.5%18%8.2%
May 202632.3%20.9%20.6%18.8%7.4%
Jun 202636.8%19.7%19.7%18%5.8%
Jul 202630.1%33.7%16.1%14.2%6%
Aug 202634.3%21.2%19.7%17.3%7.6%
Sep 2026—————

How has the Aesop and L'Occitane comparison changed over the last 12 months?

How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?

  1. In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%.

  2. In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Aesop’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesop

25 branded search terms

  • aesop
  • aesop animal
  • aesop aromatique
  • aesop body care
  • aesop body wash
  • aesop candle
  • aesop com
  • aesop deo
  • aesop diffuser
  • aesop gift set
  • aesop hand wash
  • aesop handbalm
  • aesop high street
  • aesop hwyl
  • aesop incense
  • aesop lip balm
  • aesop marrakech
  • aesop near me
  • aesop nz
  • aesop online
  • aesop parfum
  • aesop room spray
  • aesop sale
  • aesop skincare
  • aesop tacit

L'Occitane

24 branded search terms

  • almond shower oil l occitane
  • almond supple skin oil l occitane
  • balm l occitane
  • body oil l occitane
  • l occitane
  • l occitane almond oil
  • l occitane bath bombs
  • l occitane body care
  • l occitane en provenc
  • l occitane gift sets
  • l occitane hand cream
  • l occitane near me
  • l occitane oil
  • l occitane oil shower
  • loccitane
  • loccitane bath bombs
  • loccitane body care
  • loccitane gift sets
  • loccitane hand cream
  • loccitane handcream
  • loccitane near me
  • loccitane new zealand
  • loccitane nz
  • loccitane online

How the Brand Demand Index is measured

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