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Bath, body and cosmetics stores in New Zealand:Which brands are most popular in search?

In August 2026, Lush was the most searched among bath, body and cosmetics stores in New Zealand, with an estimated 20.2K branded searches and 34.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Lush34.3%
  2. Ecoya21.2%
  3. Aesop19.7%
  4. L'Occitane17.3%
  5. The Body Shop7.6%

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Share of SearchLeaderboard

Compare the bath, body and skincare stores New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bath, body and cosmetics stores in New Zealand, by month

Share of Search by month for Lush, Ecoya, Aesop, L'Occitane, The Body Shop. The figures are in the table below the chart.

View monthly share of search table
MonthLushEcoyaAesopL'OccitaneThe Body Shop
Oct 202540.3%19%16.8%15.8%8%
Nov 202529.7%28.2%20.4%13.8%7.8%
Dec 202543.3%20.1%13.8%16.5%6.3%
Jan 202639%17.5%17.1%17.3%9%
Feb 202637.4%17.5%19.9%15.8%9.3%
Mar 202634.7%19.7%21.3%17.4%6.9%
Apr 202634.3%21.1%18.5%18%8.2%
May 202632.3%20.9%20.6%18.8%7.4%
Jun 202636.8%19.7%19.7%18%5.8%
Jul 202630.1%33.7%16.1%14.2%6%
Aug 202634.3%21.2%19.7%17.3%7.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Lush

    34.3%

    moved from 2nd to 1st · 20.2K estimated branded searches · -6.3% vs prior month · +4.2 points

  2. 2.Ecoya

    21.2%

    moved from 1st to 2nd · 12.5K estimated branded searches · -48.1% vs prior month · -12.4 points

  3. 3.Aesop

    19.7%

    held 3rd · 11.6K estimated branded searches · +0.35% vs prior month · +3.5 points

  4. 4.L'Occitane

    17.3%

    held 4th · 10.2K estimated branded searches · +0.49% vs prior month · +3.1 points

  5. 5.The Body Shop

    7.6%

    held 5th · 4.5K estimated branded searches · +4.4% vs prior month · +1.6 points

Compare search popularity between leading brands

Which brand is most popular in search among bath, body and cosmetics stores in New Zealand?

In August 2026, Lush was the most searched among bath, body and cosmetics stores in New Zealand, with an estimated 20.2K branded searches and 34.3% estimated Share of Search within this set. Ecoya is in 2nd place, 13 percentage points behind at 21.2% Share of Search.

New Zealand bath, body and cosmetics stores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lush40.3% → 34.3%43.3%Dec 202529.7%Nov 20251st
Ecoya19% → 21.2%33.7%Jul 202617.5%Jan 20262nd
Aesop16.8% → 19.7%21.3%Mar 202613.8%Dec 20253rd
L'Occitane15.8% → 17.3%18.8%May 202613.8%Nov 20254th
The Body Shop8% → 7.6%9.3%Feb 20265.8%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand decreased from 40.3% to 34.3%.
  • Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among bath, body and cosmetics stores in New Zealand increased from 19% to 21.2%.
  • Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand increased from 16.8% to 19.7%.
  • Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand increased from 15.8% to 17.3%.
  • Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 43.3% in December 2025 and was lowest at 29.7% in November 2025.
  • Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 33.7% in July 2026 and was lowest at 17.5% in January 2026.
  • Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 21.3% in March 2026 and was lowest at 13.8% in December 2025.
  • Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 18.8% in May 2026 and was lowest at 13.8% in November 2025.
  • Across the 11 months ending August 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 9.3% in February 2026 and was lowest at 5.8% in June 2026.
  • Across the 11 months ending August 2026, The Body Shop held steady: its estimated Share of Search among bath, body and cosmetics stores in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?

  1. In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.

  2. In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%.

  3. In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%.

  4. In August 2026, The Body Shop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 6% to 7.6%.

  5. In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%.

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