L'Occitane vs Lush:Which is more popular by branded search in New Zealand?
In August 2026, Lush had more branded searches than L'Occitane among bath, body and cosmetics stores in New Zealand. Lush was estimated to have 20.2K branded searches compared to L'Occitane’s 10.2K, and held a 34.3% Share of Search versus L'Occitane’s 17.3%.
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Which is more popular in search, L'Occitane or Lush?
Compare the bath, body and skincare stores New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lush, L'Occitane. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Ecoya | Aesop | L'Occitane | The Body Shop |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 19% | 16.8% | 15.8% | 8% |
| Nov 2025 | 29.7% | 28.2% | 20.4% | 13.8% | 7.8% |
| Dec 2025 | 43.3% | 20.1% | 13.8% | 16.5% | 6.3% |
| Jan 2026 | 39% | 17.5% | 17.1% | 17.3% | 9% |
| Feb 2026 | 37.4% | 17.5% | 19.9% | 15.8% | 9.3% |
| Mar 2026 | 34.7% | 19.7% | 21.3% | 17.4% | 6.9% |
| Apr 2026 | 34.3% | 21.1% | 18.5% | 18% | 8.2% |
| May 2026 | 32.3% | 20.9% | 20.6% | 18.8% | 7.4% |
| Jun 2026 | 36.8% | 19.7% | 19.7% | 18% | 5.8% |
| Jul 2026 | 30.1% | 33.7% | 16.1% | 14.2% | 6% |
| Aug 2026 | 34.3% | 21.2% | 19.7% | 17.3% | 7.6% |
| Sep 2026 | — | — | — | — | — |
How has the L'Occitane and Lush comparison changed over the last 12 months?
3 findings
- Lush was ahead of L'Occitane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 15.8% to 17.3%, and its estimated monthly branded searches moved from 9.8K to 10.2K.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 40.3% to 34.3%, and its estimated monthly branded searches moved from 25.1K to 20.2K.
How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?
2 changes
In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.
In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%.
How each brand is measured
Brandwave collects information about searches that people make online using L'Occitane’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Occitane
24 branded search terms
- almond shower oil l occitane
- almond supple skin oil l occitane
- balm l occitane
- body oil l occitane
- l occitane
- l occitane almond oil
- l occitane bath bombs
- l occitane body care
- l occitane en provenc
- l occitane gift sets
- l occitane hand cream
- l occitane near me
- l occitane oil
- l occitane oil shower
- loccitane
- loccitane bath bombs
- loccitane body care
- loccitane gift sets
- loccitane hand cream
- loccitane handcream
- loccitane near me
- loccitane new zealand
- loccitane nz
- loccitane online
Lush
15 branded search terms
- lush
- lush bath bombs
- lush beauty
- lush body care
- lush com
- lush cosmetics
- lush gift sets
- lush hand cream
- lush let the good times roll
- lush near me
- lush nz
- lush online
- lush perfume
- lush shop
- lush super milk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.