How popular isLush in search?
In August 2026, there were an estimated 20.2K branded searches for Lush in New Zealand which is down 19.2% over the last 11 months. Lush holds 34.3% estimated Share of Search among New Zealand bath, body and cosmetics stores and is ranked 1st of 5 competitors for search popularity.
Lush34.3%
Ecoya21.2%Aesop19.7%
L'Occitane17.3%
The Body Shop7.6%
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Which bath, body and cosmetics stores compete with Lush?
Share of Search by month for Lush, Ecoya, Aesop, L'Occitane, The Body Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Ecoya | Aesop | L'Occitane | The Body Shop |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 19% | 16.8% | 15.8% | 8% |
| Nov 2025 | 29.7% | 28.2% | 20.4% | 13.8% | 7.8% |
| Dec 2025 | 43.3% | 20.1% | 13.8% | 16.5% | 6.3% |
| Jan 2026 | 39% | 17.5% | 17.1% | 17.3% | 9% |
| Feb 2026 | 37.4% | 17.5% | 19.9% | 15.8% | 9.3% |
| Mar 2026 | 34.7% | 19.7% | 21.3% | 17.4% | 6.9% |
| Apr 2026 | 34.3% | 21.1% | 18.5% | 18% | 8.2% |
| May 2026 | 32.3% | 20.9% | 20.6% | 18.8% | 7.4% |
| Jun 2026 | 36.8% | 19.7% | 19.7% | 18% | 5.8% |
| Jul 2026 | 30.1% | 33.7% | 16.1% | 14.2% | 6% |
| Aug 2026 | 34.3% | 21.2% | 19.7% | 17.3% | 7.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.3% | 20.2K | -6.3% | +4.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 21.2% | 12.5K | -48.1% | -12.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.7% | 11.6K | +0.35% | +3.5 points | |
| 4, held 4th | 17.3% | 10.2K | +0.49% | +3.1 points | |
| 5, held 5th | 7.6% | 4.5K | +4.4% | +1.6 points |
1.
Lush34.3%
moved from 2nd to 1st · 20.2K estimated branded searches · -6.3% vs prior month · +4.2 points
2.
Ecoya21.2%
moved from 1st to 2nd · 12.5K estimated branded searches · -48.1% vs prior month · -12.4 points
3.
19.7%
held 3rd · 11.6K estimated branded searches · +0.35% vs prior month · +3.5 points
17.3%
held 4th · 10.2K estimated branded searches · +0.49% vs prior month · +3.1 points
7.6%
held 5th · 4.5K estimated branded searches · +4.4% vs prior month · +1.6 points
Compare search popularity between Lush and its closest rivals
How has branded search demand for Lush changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lush in New Zealand fell from 25.1K to 20.2K.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand decreased from 40.3% to 34.3%.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 43.3% in December 2025 and was lowest at 29.7% in November 2025.
How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?
5 changes
In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.
In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%.
In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%.
In August 2026, The Body Shop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 6% to 7.6%.
In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%.
How is Lush measured?
Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- lush
- lush bath bombs
- lush beauty
- lush body care
- lush com
- lush cosmetics
- lush gift sets
- lush hand cream
- lush let the good times roll
- lush near me
- lush nz
- lush online
- lush perfume
- lush shop
- lush super milk
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Is Lush your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.