Farmers vs Lush:Which is more popular?
In September 2026, Lush had more branded searches than Farmers among bath, body and cosmetics stores in New Zealand. Lush had about 11,500 branded searches, while Farmers had 590. Lush made up 10% of all bath, body and cosmetics store searches we track, and Farmers accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, Lush appeared in three of the four answers and Farmers in two. Lush was mentioned before Farmers in every answer.
Who do people search for more?
Lush, about 20 searches for every 1 for Farmers
Who does AI mention more?
Lush, mentioned in 3 of 4 answers, Farmers in 2
Who does AI recommend more?
Lush, named ahead of Farmers in every answer
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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lush was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Farmers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lush was listed before Farmers in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lush1st
MECCA2nd
The Body Shop3rd
Farmers3rd
L'Occitane5th
Aesop–
Ecoya–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lush3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Body Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Farmers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- L'Occitane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bath, body and cosmetics stores
4 answers
Asked ChatGPT
“Which bath body and cosmetics store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bath body and cosmetics stores in New Zealand?”
Asked ChatGPT
“What's the best bath body and cosmetics store in New Zealand for gifts and treats?”
Searched Google, AI Overview
“best cosmetics stores”
Searched Google, AI Overview
“gift body care”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Farmers or Lush more popular in search?
This chart shows how often people search Google for Farmers and Lush by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from searches in New Zealand.
Share of searches by month for Lush, Farmers. The figures are in the table below the chart.
View monthly share of searches table
| Month | MECCA | Lush | Aesop | Ecoya | L'Occitane | The Body Shop | Farmers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68% | 13.8% | 6.6% | 5.3% | 3.7% | 2.2% | 0.48% |
| Nov 2025 | 60.8% | 12.5% | 10.4% | 9.4% | 4.2% | 2.4% | 0.36% |
| Dec 2025 | 65.4% | 16.2% | 5.5% | 6.1% | 4.5% | 2.1% | 0.26% |
| Jan 2026 | 70.8% | 11.9% | 5.8% | 4.8% | 3.8% | 2.6% | 0.33% |
| Feb 2026 | 77.7% | 9% | 5.3% | 3.4% | 2.3% | 2% | 0.31% |
| Mar 2026 | 68.8% | 11.6% | 8% | 5.4% | 3.7% | 2% | 0.48% |
| Apr 2026 | 73.1% | 10.4% | 5.8% | 4.8% | 3.3% | 2.2% | 0.42% |
| May 2026 | 66.7% | 11.7% | 7.9% | 6.3% | 4.4% | 2.4% | 0.47% |
| Jun 2026 | 65.3% | 14% | 7.9% | 6% | 4.3% | 1.9% | 0.46% |
| Jul 2026 | 65.2% | 11.3% | 6.4% | 11.8% | 2.9% | 1.9% | 0.56% |
| Aug 2026 | 69.5% | 12% | 7% | 5.9% | 3.1% | 2.1% | 0.4% |
| Sep 2026 | 71.2% | 10% | 7.1% | 5.8% | 3.2% | 2.2% | 0.51% |
How has the Farmers and Lush comparison changed over the last 12 months?
3 findings
- Lush was ahead of Farmers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farmers’ share of searches among bath, body and cosmetics stores in New Zealand moved from 0.48% to 0.51%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Lush’s share of searches among bath, body and cosmetics stores in New Zealand moved from 13.8% to 10%, and its estimated monthly branded searches moved from 16.9K to 11.5K.
How did search popularity change for New Zealand bath, body and cosmetics stores in September 2026?
1 change
In September 2026, Lush lost share of searches among bath, body and cosmetics stores in New Zealand, from 12% to 10%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Farmers’ and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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