Brandwave

Ecoya vs Lush:Which is more popular?

In September 2026, Lush had more branded searches than Ecoya among bath, body and cosmetics stores in New Zealand. Lush had about 11,500 branded searches, while Ecoya had 6,750. Lush made up 10% of all bath, body and cosmetics store searches we track, and Ecoya accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, Lush appeared in three of the four answers and Ecoya in none.

Among bath, body and cosmetics stores in New Zealand in September 2026

Who do people search for more?

Lush, about 71% more searches than Ecoya

Lush 11.5K searchesEcoya 6.8K searches

Who does AI mention more?

Lush, mentioned in 3 of 4 answers, Ecoya in 0

Lush in 3 of 4Ecoya in 0 of 4

Who does AI recommend more?

Lush, the only one of the two named

Lush first in 3Ecoya never named

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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lush was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ecoya did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lush1st
  2. MECCA2nd
  3. The Body Shop3rd
  4. Farmers3rd
  5. L'Occitane5th
  6. Aesop–
  7. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lush3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Body Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Farmers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'Occitane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bath, body and cosmetics stores

4 answers

  • Asked ChatGPT

    “Which bath body and cosmetics store should I shop at in New Zealand?”

    1. 1Lush
    2. 2MECCA
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What are the best bath body and cosmetics stores in New Zealand?”

    1. 1MECCA
    2. 2Lush
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What's the best bath body and cosmetics store in New Zealand for gifts and treats?”

    1. 1Lush
    2. 2MECCA
    3. 3The Body Shop
    4. 4L'Occitane

  • Searched Google, AI Overview

    “best cosmetics stores”

    1. 1MECCA

  • Searched Google, AI Overview

    “gift body care”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Ecoya or Lush more popular in search?

This chart shows how often people search Google for Ecoya and Lush by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from searches in New Zealand.

Ecoya and Lush among bath, body and cosmetics stores in New Zealand, by month

Share of searches by month for Lush, Ecoya. The figures are in the table below the chart.

View monthly share of searches table
MonthMECCALushAesopEcoyaL'OccitaneThe Body ShopFarmers
Oct 202568%13.8%6.6%5.3%3.7%2.2%0.48%
Nov 202560.8%12.5%10.4%9.4%4.2%2.4%0.36%
Dec 202565.4%16.2%5.5%6.1%4.5%2.1%0.26%
Jan 202670.8%11.9%5.8%4.8%3.8%2.6%0.33%
Feb 202677.7%9%5.3%3.4%2.3%2%0.31%
Mar 202668.8%11.6%8%5.4%3.7%2%0.48%
Apr 202673.1%10.4%5.8%4.8%3.3%2.2%0.42%
May 202666.7%11.7%7.9%6.3%4.4%2.4%0.47%
Jun 202665.3%14%7.9%6%4.3%1.9%0.46%
Jul 202665.2%11.3%6.4%11.8%2.9%1.9%0.56%
Aug 202669.5%12%7%5.9%3.1%2.1%0.4%
Sep 202671.2%10%7.1%5.8%3.2%2.2%0.51%

How has the Ecoya and Lush comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ecoya took it in July 2026, Lush took it in August 2026.
  • Across the 12 months ending September 2026, Ecoya’s share of searches among bath, body and cosmetics stores in New Zealand moved from 5.3% to 5.8%, and its estimated monthly branded searches moved from 6.5K to 6.8K.
  • Across the 12 months ending September 2026, Lush’s share of searches among bath, body and cosmetics stores in New Zealand moved from 13.8% to 10%, and its estimated monthly branded searches moved from 16.9K to 11.5K.

How did search popularity change for New Zealand bath, body and cosmetics stores in September 2026?

1 change

  1. In September 2026, Lush lost share of searches among bath, body and cosmetics stores in New Zealand, from 12% to 10%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Ecoya’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecoya

10 branded search terms

  • ecoya
  • ecoya body care
  • ecoya car diffusers
  • ecoya gift set
  • ecoya hand cream
  • ecoya hand wash
  • ecoya lotion
  • ecoya lychee guava
  • ecoya outlet
  • ecoya sale

Lush

9 branded search terms

  • lush
  • lush bath bombs
  • lush beauty
  • lush body care
  • lush cosmetics
  • lush gift sets
  • lush hand cream
  • lush perfume
  • lush super milk

How the Brand Demand Index is measured

Other head-to-heads among bath, body and cosmetics stores

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