Lush vs MECCA:Which is more popular?
In September 2026, MECCA had more branded searches than Lush among bath, body and cosmetics stores in New Zealand. MECCA had about 82,300 branded searches, while Lush had 11,500. MECCA made up 71.2% of all bath, body and cosmetics store searches we track, and Lush accounted for 10%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, MECCA appeared in all four answers and Lush in three. Lush was mentioned before MECCA in two out of three answers.
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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MECCA appeared in all four answers. Lush was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lush was listed before MECCA in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lush1st
MECCA2nd
The Body Shop3rd
Farmers3rd
L'Occitane5th
Aesop–
Ecoya–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lush3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Body Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Farmers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- L'Occitane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bath, body and cosmetics stores
4 answers
Asked ChatGPT
“Which bath body and cosmetics store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bath body and cosmetics stores in New Zealand?”
Asked ChatGPT
“What's the best bath body and cosmetics store in New Zealand for gifts and treats?”
Searched Google, AI Overview
“best cosmetics stores”
Searched Google, AI Overview
“gift body care”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Lush or MECCA more popular in search?
This chart shows how often people search Google for Lush and MECCA by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from searches in New Zealand.
Share of searches by month for MECCA, Lush. The figures are in the table below the chart.
View monthly share of searches table
| Month | MECCA | Lush | Aesop | Ecoya | L'Occitane | The Body Shop | Farmers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68% | 13.8% | 6.6% | 5.3% | 3.7% | 2.2% | 0.48% |
| Nov 2025 | 60.8% | 12.5% | 10.4% | 9.4% | 4.2% | 2.4% | 0.36% |
| Dec 2025 | 65.4% | 16.2% | 5.5% | 6.1% | 4.5% | 2.1% | 0.26% |
| Jan 2026 | 70.8% | 11.9% | 5.8% | 4.8% | 3.8% | 2.6% | 0.33% |
| Feb 2026 | 77.7% | 9% | 5.3% | 3.4% | 2.3% | 2% | 0.31% |
| Mar 2026 | 68.8% | 11.6% | 8% | 5.4% | 3.7% | 2% | 0.48% |
| Apr 2026 | 73.1% | 10.4% | 5.8% | 4.8% | 3.3% | 2.2% | 0.42% |
| May 2026 | 66.7% | 11.7% | 7.9% | 6.3% | 4.4% | 2.4% | 0.47% |
| Jun 2026 | 65.3% | 14% | 7.9% | 6% | 4.3% | 1.9% | 0.46% |
| Jul 2026 | 65.2% | 11.3% | 6.4% | 11.8% | 2.9% | 1.9% | 0.56% |
| Aug 2026 | 69.5% | 12% | 7% | 5.9% | 3.1% | 2.1% | 0.4% |
| Sep 2026 | 71.2% | 10% | 7.1% | 5.8% | 3.2% | 2.2% | 0.51% |
How has the Lush and MECCA comparison changed over the last 12 months?
3 findings
- MECCA was ahead of Lush in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lush’s share of searches among bath, body and cosmetics stores in New Zealand moved from 13.8% to 10%, and its estimated monthly branded searches moved from 16.9K to 11.5K.
- Across the 12 months ending September 2026, MECCA’s share of searches among bath, body and cosmetics stores in New Zealand moved from 68% to 71.2%, and its estimated monthly branded searches moved from 83.5K to 82.3K.
How did search popularity change for New Zealand bath, body and cosmetics stores in September 2026?
2 changes
In September 2026, MECCA gained share of searches among bath, body and cosmetics stores in New Zealand, from 69.5% to 71.2%.
In September 2026, Lush lost share of searches among bath, body and cosmetics stores in New Zealand, from 12% to 10%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Lush’s and MECCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bath, body and cosmetics stores
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