Brandwave

L'Occitane vs Lush:Which is more popular?

In September 2026, Lush had more branded searches than L'Occitane among bath, body and cosmetics stores in New Zealand. Lush had about 11,500 branded searches, while L'Occitane had 3,710. Lush made up 10% of all bath, body and cosmetics store searches we track, and L'Occitane accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, Lush appeared in three of the four answers and L'Occitane in one. Lush was mentioned before L'Occitane in every answer.

Among bath, body and cosmetics stores in New Zealand in September 2026

Who do people search for more?

Lush, about 3 searches for every 1 for L'Occitane

Lush 11.5K searchesL'Occitane 3.7K searches

Who does AI mention more?

Lush, mentioned in 3 of 4 answers, L'Occitane in 1

Lush in 3 of 4L'Occitane in 1 of 4

Who does AI recommend more?

Lush, named ahead of L'Occitane in every answer

Lush first in 3L'Occitane never first

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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lush was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. L'Occitane was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Lush was listed before L'Occitane in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lush1st
  2. MECCA2nd
  3. The Body Shop3rd
  4. Farmers3rd
  5. L'Occitane5th
  6. Aesop–
  7. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lush3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Body Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Farmers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'Occitane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bath, body and cosmetics stores

4 answers

  • Asked ChatGPT

    “Which bath body and cosmetics store should I shop at in New Zealand?”

    1. 1Lush
    2. 2MECCA
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What are the best bath body and cosmetics stores in New Zealand?”

    1. 1MECCA
    2. 2Lush
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What's the best bath body and cosmetics store in New Zealand for gifts and treats?”

    1. 1Lush
    2. 2MECCA
    3. 3The Body Shop
    4. 4L'Occitane

  • Searched Google, AI Overview

    “best cosmetics stores”

    1. 1MECCA

  • Searched Google, AI Overview

    “gift body care”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is L'Occitane or Lush more popular in search?

This chart shows how often people search Google for L'Occitane and Lush by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from searches in New Zealand.

L'Occitane and Lush among bath, body and cosmetics stores in New Zealand, by month

Share of searches by month for Lush, L'Occitane. The figures are in the table below the chart.

View monthly share of searches table
MonthMECCALushAesopEcoyaL'OccitaneThe Body ShopFarmers
Oct 202568%13.8%6.6%5.3%3.7%2.2%0.48%
Nov 202560.8%12.5%10.4%9.4%4.2%2.4%0.36%
Dec 202565.4%16.2%5.5%6.1%4.5%2.1%0.26%
Jan 202670.8%11.9%5.8%4.8%3.8%2.6%0.33%
Feb 202677.7%9%5.3%3.4%2.3%2%0.31%
Mar 202668.8%11.6%8%5.4%3.7%2%0.48%
Apr 202673.1%10.4%5.8%4.8%3.3%2.2%0.42%
May 202666.7%11.7%7.9%6.3%4.4%2.4%0.47%
Jun 202665.3%14%7.9%6%4.3%1.9%0.46%
Jul 202665.2%11.3%6.4%11.8%2.9%1.9%0.56%
Aug 202669.5%12%7%5.9%3.1%2.1%0.4%
Sep 202671.2%10%7.1%5.8%3.2%2.2%0.51%

How has the L'Occitane and Lush comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bath, body and cosmetics stores in September 2026?

2 changes

  1. In September 2026, Lush lost share of searches among bath, body and cosmetics stores in New Zealand, from 12% to 10%.

  2. Estimated monthly branded searches for L'Occitane in New Zealand fell 17.9% over 12 measured months, from 4.5K to 3.7K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using L'Occitane’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

L'Occitane

4 branded search terms

  • balm l occitane
  • l occitane
  • l occitane oil
  • loccitane

Lush

9 branded search terms

  • lush
  • lush bath bombs
  • lush beauty
  • lush body care
  • lush cosmetics
  • lush gift sets
  • lush hand cream
  • lush perfume
  • lush super milk

How the Brand Demand Index is measured

Other head-to-heads among bath, body and cosmetics stores

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