Brandwave

How popular isL'Occitane in search?

In August 2026, there were an estimated 10.2K branded searches for L'Occitane in New Zealand which held steady over the last 11 months. L'Occitane holds 17.3% estimated Share of Search among New Zealand bath, body and cosmetics stores and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Lush34.3%
  2. Ecoya21.2%
  3. Aesop19.7%
  4. L'Occitane17.3%
  5. The Body Shop7.6%
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Which bath, body and cosmetics stores compete with L'Occitane?

L'Occitane against bath, body and cosmetics stores in New Zealand, by month

Share of Search by month for Lush, Ecoya, Aesop, L'Occitane, The Body Shop. The figures are in the table below the chart.

View monthly share of search table
MonthLushEcoyaAesopL'OccitaneThe Body Shop
Oct 202540.3%19%16.8%15.8%8%
Nov 202529.7%28.2%20.4%13.8%7.8%
Dec 202543.3%20.1%13.8%16.5%6.3%
Jan 202639%17.5%17.1%17.3%9%
Feb 202637.4%17.5%19.9%15.8%9.3%
Mar 202634.7%19.7%21.3%17.4%6.9%
Apr 202634.3%21.1%18.5%18%8.2%
May 202632.3%20.9%20.6%18.8%7.4%
Jun 202636.8%19.7%19.7%18%5.8%
Jul 202630.1%33.7%16.1%14.2%6%
Aug 202634.3%21.2%19.7%17.3%7.6%
Sep 2026—————

  1. 1.Lush

    34.3%

    moved from 2nd to 1st · 20.2K estimated branded searches · -6.3% vs prior month · +4.2 points

  2. 2.Ecoya

    21.2%

    moved from 1st to 2nd · 12.5K estimated branded searches · -48.1% vs prior month · -12.4 points

  3. 3.Aesop

    19.7%

    held 3rd · 11.6K estimated branded searches · +0.35% vs prior month · +3.5 points

  4. 4.L'Occitane

    17.3%

    held 4th · 10.2K estimated branded searches · +0.49% vs prior month · +3.1 points

  5. 5.The Body Shop

    7.6%

    held 5th · 4.5K estimated branded searches · +4.4% vs prior month · +1.6 points

Compare search popularity between L'Occitane and its closest rivals

How has branded search demand for L'Occitane changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for L'Occitane in New Zealand held steady, from 9.8K to 10.2K.
  • Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand increased from 15.8% to 17.3%.
  • Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 18.8% in May 2026 and was lowest at 13.8% in November 2025.

How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?

  1. In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.

  2. In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%.

  3. In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%.

  4. In August 2026, The Body Shop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 6% to 7.6%.

  5. In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%.

How is L'Occitane measured?

Brandwave collects information about searches that people make online using L'Occitane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • almond shower oil l occitane
  • almond supple skin oil l occitane
  • balm l occitane
  • body oil l occitane
  • l occitane
  • l occitane almond oil
  • l occitane bath bombs
  • l occitane body care
  • l occitane en provenc
  • l occitane gift sets
  • l occitane hand cream
  • l occitane near me
  • l occitane oil
  • l occitane oil shower
  • loccitane
  • loccitane bath bombs
  • loccitane body care
  • loccitane gift sets
  • loccitane hand cream
  • loccitane handcream
  • loccitane near me
  • loccitane new zealand
  • loccitane nz
  • loccitane online

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How the Brand Demand Index is measured

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