Brandwave

Farmers vs L'Occitane:Which is more popular?

In September 2026, L'Occitane had more branded searches than Farmers among bath, body and cosmetics stores in New Zealand. L'Occitane had about 3,710 branded searches, while Farmers had 590. L'Occitane made up 3.2% of all bath, body and cosmetics store searches we track, and Farmers accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, Farmers appeared in two of the four answers and L'Occitane in one. Farmers was mentioned before L'Occitane in two out of three answers.

Among bath, body and cosmetics stores in New Zealand in September 2026

Who do people search for more?

L'Occitane, about 6 searches for every 1 for Farmers

L'Occitane 3.7K searchesFarmers 590 searches

Who does AI mention more?

Farmers, mentioned in 2 of 4 answers, L'Occitane in 1

Farmers in 2 of 4L'Occitane in 1 of 4

Who does AI recommend more?

Farmers, named ahead of L'Occitane in 2 of 3 answers

Farmers first in 2L'Occitane first in 1

Follow Farmers vs L'Occitane and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Farmers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. L'Occitane was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Farmers was listed before L'Occitane in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lush1st
  2. MECCA2nd
  3. The Body Shop3rd
  4. Farmers3rd
  5. L'Occitane5th
  6. Aesop–
  7. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lush3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Body Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Farmers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'Occitane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bath, body and cosmetics stores

4 answers

  • Asked ChatGPT

    “Which bath body and cosmetics store should I shop at in New Zealand?”

    1. 1Lush
    2. 2MECCA
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What are the best bath body and cosmetics stores in New Zealand?”

    1. 1MECCA
    2. 2Lush
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What's the best bath body and cosmetics store in New Zealand for gifts and treats?”

    1. 1Lush
    2. 2MECCA
    3. 3The Body Shop
    4. 4L'Occitane

  • Searched Google, AI Overview

    “best cosmetics stores”

    1. 1MECCA

  • Searched Google, AI Overview

    “gift body care”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Farmers or L'Occitane more popular in search?

This chart shows how often people search Google for Farmers and L'Occitane by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from searches in New Zealand.

Farmers and L'Occitane among bath, body and cosmetics stores in New Zealand, by month

Share of searches by month for L'Occitane, Farmers. The figures are in the table below the chart.

View monthly share of searches table
MonthMECCALushAesopEcoyaL'OccitaneThe Body ShopFarmers
Oct 202568%13.8%6.6%5.3%3.7%2.2%0.48%
Nov 202560.8%12.5%10.4%9.4%4.2%2.4%0.36%
Dec 202565.4%16.2%5.5%6.1%4.5%2.1%0.26%
Jan 202670.8%11.9%5.8%4.8%3.8%2.6%0.33%
Feb 202677.7%9%5.3%3.4%2.3%2%0.31%
Mar 202668.8%11.6%8%5.4%3.7%2%0.48%
Apr 202673.1%10.4%5.8%4.8%3.3%2.2%0.42%
May 202666.7%11.7%7.9%6.3%4.4%2.4%0.47%
Jun 202665.3%14%7.9%6%4.3%1.9%0.46%
Jul 202665.2%11.3%6.4%11.8%2.9%1.9%0.56%
Aug 202669.5%12%7%5.9%3.1%2.1%0.4%
Sep 202671.2%10%7.1%5.8%3.2%2.2%0.51%

How has the Farmers and L'Occitane comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bath, body and cosmetics stores in September 2026?

1 change

  1. Estimated monthly branded searches for L'Occitane in New Zealand fell 17.9% over 12 measured months, from 4.5K to 3.7K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Farmers’ and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farmers

1 branded search term

  • farmers beauty

L'Occitane

4 branded search terms

  • balm l occitane
  • l occitane
  • l occitane oil
  • loccitane

How the Brand Demand Index is measured

Other head-to-heads among bath, body and cosmetics stores

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free