Brandwave

How popular isLush?

In September 2026, people searched for Lush by name about 11,500 times in New Zealand, a 31.7% decrease from the previous year. These searches made up 10% of all New Zealand bath, body and cosmetics store searches, placing Lush second out of seven stores. When we asked both ChatGPT and Google AI Overviews about bath, body and cosmetics stores, Lush appeared in three of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

Lush is the second most searched of 7 competitors and the most recommended in AI answers.

  1. MECCAShare of searches 71.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. LushShare of searches 10%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. AesopShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. EcoyaShare of searches 5.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. L'OccitaneShare of searches 3.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lush was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lush is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lush1st
  2. MECCA2nd
  3. The Body Shop3rd
  4. Farmers3rd
  5. L'Occitane5th
  6. Aesop–
  7. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lush3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Body Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Farmers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'Occitane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bath, body and cosmetics stores

4 answers

  • Asked ChatGPT

    “Which bath body and cosmetics store should I shop at in New Zealand?”

    1. 1Lush
    2. 2MECCA
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What are the best bath body and cosmetics stores in New Zealand?”

    1. 1MECCA
    2. 2Lush
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What's the best bath body and cosmetics store in New Zealand for gifts and treats?”

    1. 1Lush
    2. 2MECCA
    3. 3The Body Shop
    4. 4L'Occitane

  • Searched Google, AI Overview

    “best cosmetics stores”

    1. 1MECCA

  • Searched Google, AI Overview

    “gift body care”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bath, body and cosmetics stores compete with Lush?

Lush against bath, body and cosmetics stores in New Zealand, by month

Share of searches by month for MECCA, Lush, Aesop, Ecoya, L'Occitane, The Body Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthMECCALushAesopEcoyaL'OccitaneThe Body ShopFarmers
Oct 202568%13.8%6.6%5.3%3.7%2.2%0.48%
Nov 202560.8%12.5%10.4%9.4%4.2%2.4%0.36%
Dec 202565.4%16.2%5.5%6.1%4.5%2.1%0.26%
Jan 202670.8%11.9%5.8%4.8%3.8%2.6%0.33%
Feb 202677.7%9%5.3%3.4%2.3%2%0.31%
Mar 202668.8%11.6%8%5.4%3.7%2%0.48%
Apr 202673.1%10.4%5.8%4.8%3.3%2.2%0.42%
May 202666.7%11.7%7.9%6.3%4.4%2.4%0.47%
Jun 202665.3%14%7.9%6%4.3%1.9%0.46%
Jul 202665.2%11.3%6.4%11.8%2.9%1.9%0.56%
Aug 202669.5%12%7%5.9%3.1%2.1%0.4%
Sep 202671.2%10%7.1%5.8%3.2%2.2%0.51%

  1. 1.MECCA

    71.2%

    Held 1st. 82.3K estimated branded searches, -0.41% vs prior month. Share +1.7 points.

  2. 2.Lush

    10%

    Held 2nd. 11.5K estimated branded searches, -19.2% vs prior month. Share -2 points.

  3. 3.Aesop

    7.1%

    Held 3rd. 8.2K estimated branded searches, -1.4% vs prior month. Share +0.1 points.

  4. 4.Ecoya

    5.8%

    Held 4th. 6.8K estimated branded searches, -3% vs prior month. Share 0 points.

  5. 5.L'Occitane

    3.2%

    Held 5th. 3.7K estimated branded searches, -0.8% vs prior month. Share +0.1 points.

  6. 6.The Body Shop

    2.2%

    Held 6th. 2.5K estimated branded searches, +1.6% vs prior month. Share +0.1 points.

  7. 7.Farmers

    0.51%

    Held 7th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

Compare popularity between Lush and its closest rivals

Every comparison with Lush

9 comparisons

How has branded search demand for Lush changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lush in New Zealand fell from 16.9K to 11.5K.
  • Across the 12 months ending September 2026, Lush’s share of searches among bath, body and cosmetics stores in New Zealand decreased from 13.8% to 10%.
  • Across the 12 months ending September 2026, Lush’s share of searches among bath, body and cosmetics stores in New Zealand peaked at 16.2% in December 2025 and was lowest at 9% in February 2026.

How did search popularity change for New Zealand bath, body and cosmetics stores in September 2026?

3 changes

  1. In September 2026, MECCA gained share of searches among bath, body and cosmetics stores in New Zealand, from 69.5% to 71.2%.

  2. In September 2026, Lush lost share of searches among bath, body and cosmetics stores in New Zealand, from 12% to 10%.

  3. Estimated monthly branded searches for L'Occitane in New Zealand fell 17.9% over 12 measured months, from 4.5K to 3.7K in September 2026.

How are Lush’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lush
  • lush bath bombs
  • lush beauty
  • lush body care
  • lush cosmetics
  • lush gift sets
  • lush hand cream
  • lush perfume
  • lush super milk

Do you work for Lush? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lush compete?

Lush is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bath, body and cosmetics stores2nd of 710%Shown above
Shampoo bar brands1st of 464.4%Show ranking
Conditioner bar brands1st of 376.8%Show ranking
Creator with pink hair and a pink jacket

Is Lush your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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