How popular isLush?
In September 2026, people searched for Lush by name about 11,500 times in New Zealand, a 31.7% decrease from the previous year. These searches made up 76.8% of all New Zealand conditioner bar brand searches, placing Lush first out of three brands. When we asked both ChatGPT and Google AI Overviews about conditioner bar brands, Lush did not appear in any of the answers.
Lush is the most searched of 3 competitors.
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Top conditioner bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lush did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about conditioner bar brands
4 answers
Asked ChatGPT
“Which conditioner bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best conditioner bar brands in New Zealand?”
Asked ChatGPT
“What's the best conditioner bar brand in New Zealand for a plastic free routine?”
Searched Google, AI Overview
“best conditioner bar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“solid conditioner for curly hair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which conditioner bar brands compete with Lush?
Share of searches by month for Lush, Garnier, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | Garnier | Ethique |
|---|---|---|---|
| Oct 2025 | 82.8% | 6.5% | 10.7% |
| Nov 2025 | 87% | 5.1% | 7.9% |
| Dec 2025 | 92.4% | 3.5% | 4.1% |
| Jan 2026 | 81.6% | 7% | 11.4% |
| Feb 2026 | 78% | 8.2% | 13.7% |
| Mar 2026 | 75.6% | 8.4% | 16% |
| Apr 2026 | 79.1% | 8.3% | 12.6% |
| May 2026 | 76.9% | 8.5% | 14.6% |
| Jun 2026 | 81.9% | 8.1% | 9.9% |
| Jul 2026 | 78.5% | 10% | 11.5% |
| Aug 2026 | 78.6% | 10% | 11.4% |
| Sep 2026 | 76.8% | 11.8% | 11.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 11K | -17.8% | -1.8 points | |
| 2, moved from 3rd to 2nd | 11.8% | 1.7K | 0% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.4% | 1.6K | -16.5% | -0.1 pointsmoved from 2nd to 3rd |
1.
Lush76.8%
Held 1st. 11K estimated branded searches, -17.8% vs prior month. Share -1.8 points.
2.
Garnier11.8%
Moved from 3rd to 2nd. 1.7K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.
Ethique11.4%
Moved from 2nd to 3rd. 1.6K estimated branded searches, -16.5% vs prior month. Share -0.1 points.
Compare popularity between Lush and its closest rivals
Every comparison with Lush
9 comparisons
How has branded search demand for Lush changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lush in New Zealand fell from 16.9K to 11.5K.
- Across the 12 months ending September 2026, Lush’s share of searches among conditioner bar brands in New Zealand decreased from 82.8% to 76.8%.
- Across the 12 months ending September 2026, Lush’s share of searches among conditioner bar brands in New Zealand peaked at 92.4% in December 2025 and was lowest at 75.6% in March 2026.
How did search popularity change for New Zealand conditioner bar brands in September 2026?
3 changes
In September 2026, Garnier overtook Ethique to rank 2nd among conditioner bar brands in New Zealand, with 11.8% of the searches.
In September 2026, Lush lost share of searches among conditioner bar brands in New Zealand, from 78.6% to 76.8%.
Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.
How are Lush’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lush
- lush bath bombs
- lush beauty
- lush body care
- lush cosmetics
- lush gift sets
- lush hand cream
- lush perfume
- lush super milk
Do you work for Lush? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lush compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bath, body and cosmetics stores | 2nd of 7 | 10% | Show ranking |
| Shampoo bar brands | 1st of 4 | 64.4% | Show ranking |
| Conditioner bar brands | 1st of 3 | 76.8% | Shown above |
Is Lush your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.