How popular isLush?
In September 2026, people searched for Lush by name about 11,500 times in New Zealand, a 31.7% decrease from the previous year. These searches made up 64.4% of all New Zealand shampoo bar brand searches, placing Lush first out of four brands. When we asked both ChatGPT and Google AI Overviews about shampoo bar brands, Lush appeared in two of the five answers and was the joint second most recommended of the four.
Lush is the most searched of 4 competitors and the joint second most recommended in AI answers.
LushShare of searches 64.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
ecostoreShare of searches 16.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
GarnierShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EthiqueShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow Lush and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top shampoo bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lush was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lush is the joint second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about shampoo bar brands
5 answers
Asked ChatGPT
“Which shampoo bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best shampoo bar brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo bar brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo bar”
Searched Google, AI Overview
“solid shampoo bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which shampoo bar brands compete with Lush?
Share of searches by month for Lush, ecostore, Garnier, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | ecostore | Garnier | Ethique |
|---|---|---|---|---|
| Oct 2025 | 72.8% | 12.1% | 5.7% | 9.4% |
| Nov 2025 | 77.6% | 10.9% | 4.6% | 7% |
| Dec 2025 | 86.1% | 6.8% | 3.3% | 3.8% |
| Jan 2026 | 69.4% | 15% | 6% | 9.7% |
| Feb 2026 | 65.3% | 16.3% | 6.9% | 11.5% |
| Mar 2026 | 63.8% | 15.6% | 7.1% | 13.5% |
| Apr 2026 | 66.2% | 16.3% | 7% | 10.5% |
| May 2026 | 64.3% | 16.4% | 7.1% | 12.2% |
| Jun 2026 | 70.1% | 14.5% | 7% | 8.5% |
| Jul 2026 | 67.8% | 13.7% | 8.7% | 9.9% |
| Aug 2026 | 66.9% | 14.9% | 8.5% | 9.7% |
| Sep 2026 | 64.4% | 16.1% | 9.9% | 9.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 11K | -17.8% | -2.5 points | |
| 2, held 2nd | 16.1% | 2.7K | -7.7% | +1.2 points | |
| 3, moved from 4th to 3rd | 9.9% | 1.7K | 0% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.5% | 1.6K | -16.5% | -0.2 pointsmoved from 3rd to 4th |
1.
Lush64.4%
Held 1st. 11K estimated branded searches, -17.8% vs prior month. Share -2.5 points.
2.
ecostore16.1%
Held 2nd. 2.7K estimated branded searches, -7.7% vs prior month. Share +1.2 points.
3.
Garnier9.9%
Moved from 4th to 3rd. 1.7K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
Ethique9.5%
Moved from 3rd to 4th. 1.6K estimated branded searches, -16.5% vs prior month. Share -0.2 points.
Compare popularity between Lush and its closest rivals
Every comparison with Lush
9 comparisons
How has branded search demand for Lush changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lush in New Zealand fell from 16.9K to 11.5K.
- Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands in New Zealand decreased from 72.8% to 64.4%.
- Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands in New Zealand peaked at 86.1% in December 2025 and was lowest at 63.8% in March 2026.
How did search popularity change for New Zealand shampoo bar brands in September 2026?
4 changes
In September 2026, Garnier overtook Ethique to rank 3rd among shampoo bar brands in New Zealand, with 9.9% of the searches.
In September 2026, ecostore gained share of searches among shampoo bar brands in New Zealand, from 14.9% to 16.1%.
In September 2026, Lush lost share of searches among shampoo bar brands in New Zealand, from 66.9% to 64.4%.
Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.
How are Lush’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lush
- lush bath bombs
- lush beauty
- lush body care
- lush cosmetics
- lush gift sets
- lush hand cream
- lush perfume
- lush super milk
Do you work for Lush? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lush compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bath, body and cosmetics stores | 2nd of 7 | 10% | Show ranking |
| Shampoo bar brands | 1st of 4 | 64.4% | Shown above |
| Conditioner bar brands | 1st of 3 | 76.8% | Show ranking |
Is Lush your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.