Aesop vs Lush:Which is more popular by branded search in New Zealand?
In August 2026, Lush had more branded searches than Aesop among bath, body and cosmetics stores in New Zealand. Lush was estimated to have 20.2K branded searches compared to Aesop’s 11.6K, and held a 34.3% Share of Search versus Aesop’s 19.7%.
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Which is more popular in search, Aesop or Lush?
Compare the bath, body and skincare stores New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lush, Aesop. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Ecoya | Aesop | L'Occitane | The Body Shop |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 19% | 16.8% | 15.8% | 8% |
| Nov 2025 | 29.7% | 28.2% | 20.4% | 13.8% | 7.8% |
| Dec 2025 | 43.3% | 20.1% | 13.8% | 16.5% | 6.3% |
| Jan 2026 | 39% | 17.5% | 17.1% | 17.3% | 9% |
| Feb 2026 | 37.4% | 17.5% | 19.9% | 15.8% | 9.3% |
| Mar 2026 | 34.7% | 19.7% | 21.3% | 17.4% | 6.9% |
| Apr 2026 | 34.3% | 21.1% | 18.5% | 18% | 8.2% |
| May 2026 | 32.3% | 20.9% | 20.6% | 18.8% | 7.4% |
| Jun 2026 | 36.8% | 19.7% | 19.7% | 18% | 5.8% |
| Jul 2026 | 30.1% | 33.7% | 16.1% | 14.2% | 6% |
| Aug 2026 | 34.3% | 21.2% | 19.7% | 17.3% | 7.6% |
| Sep 2026 | — | — | — | — | — |
How has the Aesop and Lush comparison changed over the last 12 months?
3 findings
- Lush was ahead of Aesop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 16.8% to 19.7%, and its estimated monthly branded searches moved from 10.4K to 11.6K.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 40.3% to 34.3%, and its estimated monthly branded searches moved from 25.1K to 20.2K.
How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?
2 changes
In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.
In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
25 branded search terms
- aesop
- aesop animal
- aesop aromatique
- aesop body care
- aesop body wash
- aesop candle
- aesop com
- aesop deo
- aesop diffuser
- aesop gift set
- aesop hand wash
- aesop handbalm
- aesop high street
- aesop hwyl
- aesop incense
- aesop lip balm
- aesop marrakech
- aesop near me
- aesop nz
- aesop online
- aesop parfum
- aesop room spray
- aesop sale
- aesop skincare
- aesop tacit
Lush
15 branded search terms
- lush
- lush bath bombs
- lush beauty
- lush body care
- lush com
- lush cosmetics
- lush gift sets
- lush hand cream
- lush let the good times roll
- lush near me
- lush nz
- lush online
- lush perfume
- lush shop
- lush super milk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.