Brandwave

Aesop vs MECCA:Which is more popular?

In September 2026, MECCA had more branded searches than Aesop among bath, body and cosmetics stores in New Zealand. MECCA had about 82,300 branded searches, while Aesop had 8,220. MECCA made up 71.2% of all bath, body and cosmetics store searches we track, and Aesop accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, MECCA appeared in all four answers and Aesop in none.

Among bath, body and cosmetics stores in New Zealand in September 2026

Who do people search for more?

MECCA, about 10 searches for every 1 for Aesop

MECCA 82.3K searchesAesop 8.2K searches

Who does AI mention more?

MECCA, mentioned in every answer we collected

MECCA in 4 of 4Aesop in 0 of 4

Who does AI recommend more?

MECCA, the only one of the two named

MECCA first in 3Aesop never named

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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MECCA appeared in all four answers. Aesop did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lush1st
  2. MECCA2nd
  3. The Body Shop3rd
  4. Farmers3rd
  5. L'Occitane5th
  6. Aesop–
  7. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lush3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Body Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Farmers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'Occitane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bath, body and cosmetics stores

4 answers

  • Asked ChatGPT

    “Which bath body and cosmetics store should I shop at in New Zealand?”

    1. 1Lush
    2. 2MECCA
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What are the best bath body and cosmetics stores in New Zealand?”

    1. 1MECCA
    2. 2Lush
    3. 3Farmers
    4. 4The Body Shop

  • Asked ChatGPT

    “What's the best bath body and cosmetics store in New Zealand for gifts and treats?”

    1. 1Lush
    2. 2MECCA
    3. 3The Body Shop
    4. 4L'Occitane

  • Searched Google, AI Overview

    “best cosmetics stores”

    1. 1MECCA

  • Searched Google, AI Overview

    “gift body care”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Aesop or MECCA more popular in search?

This chart shows how often people search Google for Aesop and MECCA by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from searches in New Zealand.

Aesop and MECCA among bath, body and cosmetics stores in New Zealand, by month

Share of searches by month for MECCA, Aesop. The figures are in the table below the chart.

View monthly share of searches table
MonthMECCALushAesopEcoyaL'OccitaneThe Body ShopFarmers
Oct 202568%13.8%6.6%5.3%3.7%2.2%0.48%
Nov 202560.8%12.5%10.4%9.4%4.2%2.4%0.36%
Dec 202565.4%16.2%5.5%6.1%4.5%2.1%0.26%
Jan 202670.8%11.9%5.8%4.8%3.8%2.6%0.33%
Feb 202677.7%9%5.3%3.4%2.3%2%0.31%
Mar 202668.8%11.6%8%5.4%3.7%2%0.48%
Apr 202673.1%10.4%5.8%4.8%3.3%2.2%0.42%
May 202666.7%11.7%7.9%6.3%4.4%2.4%0.47%
Jun 202665.3%14%7.9%6%4.3%1.9%0.46%
Jul 202665.2%11.3%6.4%11.8%2.9%1.9%0.56%
Aug 202669.5%12%7%5.9%3.1%2.1%0.4%
Sep 202671.2%10%7.1%5.8%3.2%2.2%0.51%

How has the Aesop and MECCA comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bath, body and cosmetics stores in September 2026?

1 change

  1. In September 2026, MECCA gained share of searches among bath, body and cosmetics stores in New Zealand, from 69.5% to 71.2%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Aesop’s and MECCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesop

17 branded search terms

  • aesop
  • aesop animal
  • aesop aromatique
  • aesop body care
  • aesop body wash
  • aesop deo
  • aesop gift set
  • aesop high street
  • aesop hwyl
  • aesop incense
  • aesop lip balm
  • aesop marrakech
  • aesop parfum
  • aesop room spray
  • aesop sale
  • aesop skincare
  • aesop tacit

MECCA

7 branded search terms

  • mecca
  • mecca botany
  • mecca cosmetica
  • mecca gift card
  • mecca hamilton
  • mecca queenstown
  • mecca sylvia park

How the Brand Demand Index is measured

Other head-to-heads among bath, body and cosmetics stores

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