Brandwave

How popular isAesop in search?

In August 2026, there were an estimated 11.6K branded searches for Aesop in New Zealand which is up 11% over the last 11 months. Aesop holds 19.7% estimated Share of Search among New Zealand bath, body and cosmetics stores and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Lush34.3%
  2. Ecoya21.2%
  3. Aesop19.7%
  4. L'Occitane17.3%
  5. The Body Shop7.6%
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Which bath, body and cosmetics stores compete with Aesop?

Aesop against bath, body and cosmetics stores in New Zealand, by month

Share of Search by month for Lush, Ecoya, Aesop, L'Occitane, The Body Shop. The figures are in the table below the chart.

View monthly share of search table
MonthLushEcoyaAesopL'OccitaneThe Body Shop
Oct 202540.3%19%16.8%15.8%8%
Nov 202529.7%28.2%20.4%13.8%7.8%
Dec 202543.3%20.1%13.8%16.5%6.3%
Jan 202639%17.5%17.1%17.3%9%
Feb 202637.4%17.5%19.9%15.8%9.3%
Mar 202634.7%19.7%21.3%17.4%6.9%
Apr 202634.3%21.1%18.5%18%8.2%
May 202632.3%20.9%20.6%18.8%7.4%
Jun 202636.8%19.7%19.7%18%5.8%
Jul 202630.1%33.7%16.1%14.2%6%
Aug 202634.3%21.2%19.7%17.3%7.6%
Sep 2026—————

  1. 1.Lush

    34.3%

    moved from 2nd to 1st · 20.2K estimated branded searches · -6.3% vs prior month · +4.2 points

  2. 2.Ecoya

    21.2%

    moved from 1st to 2nd · 12.5K estimated branded searches · -48.1% vs prior month · -12.4 points

  3. 3.Aesop

    19.7%

    held 3rd · 11.6K estimated branded searches · +0.35% vs prior month · +3.5 points

  4. 4.L'Occitane

    17.3%

    held 4th · 10.2K estimated branded searches · +0.49% vs prior month · +3.1 points

  5. 5.The Body Shop

    7.6%

    held 5th · 4.5K estimated branded searches · +4.4% vs prior month · +1.6 points

Compare search popularity between Aesop and its closest rivals

How has branded search demand for Aesop changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aesop in New Zealand rose from 10.4K to 11.6K.
  • Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand increased from 16.8% to 19.7%.
  • Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 21.3% in March 2026 and was lowest at 13.8% in December 2025.

How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?

  1. In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.

  2. In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%.

  3. In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%.

  4. In August 2026, The Body Shop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 6% to 7.6%.

  5. In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%.

Which candle and home fragrance brands compete with Aesop?

Aesop against candle and home fragrance brands in New Zealand, by month

Share of Search by month for Ecoya, Aesop, Jo Malone, Diptyque, Glasshouse Fragrances. The figures are in the table below the chart.

View monthly share of search table
MonthEcoyaAesopJo MaloneDiptyqueGlasshouse Fragrances
Oct 202530.3%26.7%17.5%12%13.6%
Nov 202540.5%29.3%11.4%6.5%12.3%
Dec 202535.1%24.1%16.4%8.6%15.9%
Jan 202628.9%28.2%17%14.9%11.1%
Feb 202627.4%31.1%18.7%13.9%8.9%
Mar 202628.9%31.3%19.1%12.8%7.8%
Apr 202630.3%26.5%19%14.9%9.3%
May 202629.8%29.4%18%13.7%9%
Jun 202629.5%29.5%16.1%14%11%
Jul 202645.7%21.9%14.2%11.4%6.8%
Aug 202630.4%28.1%17.3%15.2%9%
Sep 2026—————

  1. 1.Ecoya

    30.4%

    held 1st · 12.5K estimated branded searches · -48.1% vs prior month · -15.3 points

  2. 2.Aesop

    28.1%

    held 2nd · 11.6K estimated branded searches · +0.35% vs prior month · +6.2 points

  3. 3.Jo Malone

    17.3%

    held 3rd · 7.1K estimated branded searches · -5.1% vs prior month · +3.1 points

  4. 4.Diptyque

    15.2%

    held 4th · 6.3K estimated branded searches · +4.3% vs prior month · +3.8 points

  5. 5.Glasshouse Fragrances

    9%

    held 5th · 3.7K estimated branded searches · +3.6% vs prior month · +2.2 points

Compare search popularity between Aesop and its closest rivals

How has branded search demand for Aesop changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand increased from 26.7% to 28.1%.
  • Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 31.3% in March 2026 and was lowest at 21.9% in July 2026.

How did search popularity change for New Zealand candle and home fragrance brands in August 2026?

  1. In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.

  2. In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%.

  3. In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.

  4. In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.

  5. In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%.

How is Aesop measured?

Brandwave collects information about searches that people make online using Aesop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • aesop
  • aesop animal
  • aesop aromatique
  • aesop body care
  • aesop body wash
  • aesop candle
  • aesop com
  • aesop deo
  • aesop diffuser
  • aesop gift set
  • aesop hand wash
  • aesop handbalm
  • aesop high street
  • aesop hwyl
  • aesop incense
  • aesop lip balm
  • aesop marrakech
  • aesop near me
  • aesop nz
  • aesop online
  • aesop parfum
  • aesop room spray
  • aesop sale
  • aesop skincare
  • aesop tacit

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How the Brand Demand Index is measured

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