Brandwave

Aesop vs Living Light:Which is more popular?

In September 2026, Aesop had more branded searches than Living Light among candle and home fragrance brands in New Zealand. Aesop had about 8,680 branded searches, while Living Light had 260. Aesop made up 23.9% of all candle and home fragrance brand searches we track, and Living Light accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about candle and home fragrance brands, Living Light appeared in two of the four answers and Aesop in one. Living Light was mentioned before Aesop in every answer that named either.

Among candle and home fragrance brands in New Zealand in September 2026

Who do people search for more?

Aesop, about 33 searches for every 1 for Living Light

Aesop 8.7K searchesLiving Light 260 searches

Who does AI mention more?

Living Light, mentioned in 2 of 4 answers, Aesop in 1

Living Light in 2 of 4Aesop in 1 of 4

Who does AI recommend more?

Living Light, named ahead of Aesop in 2 of 2 answers

Living Light first in 2Aesop never first

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Top candle and home fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Living Light was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Aesop was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Living Light was listed before Aesop in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ecoya1st
  2. Ashley & Co2nd
  3. The Aromatherapy Co.3rd
  4. LucyKing4th
  5. Glasshouse Fragrances5th
  6. Diptyque6th
  7. Living Light7th
  8. Jo Malone8th
  9. Aesop9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecoya2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jo Malone2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Glasshouse Fragrances2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ashley & Co2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Aromatherapy Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LucyKing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Living Light2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aesop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diptyque1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about candle and home fragrance brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aesop or Living Light more popular in search?

This chart shows how often people search Google for Aesop and Living Light by name. Each line represents a brand's share of searches for all nine candle and home fragrance brands we track, month by month, from searches in New Zealand.

Aesop and Living Light among candle and home fragrance brands in New Zealand, by month

Share of searches by month for Aesop, Living Light. The figures are in the table below the chart.

View monthly share of searches table
MonthEcoyaAesopJo MaloneDiptyqueGlasshouse FragrancesAshley & CoThe Aromatherapy Co.LucyKingLiving Light
Oct 202525%23.2%13.3%10.3%13.4%8%4.4%1.3%1.1%
Nov 202531.9%29.1%9%6.1%13.6%6.1%2.8%0.69%0.81%
Dec 202531.1%20%13%7.8%16.1%5.6%4.5%0.85%1.1%
Jan 202624.4%23.1%13%13.1%11.1%7.7%5.1%1.2%1.3%
Feb 202622.8%26%13.9%12.6%8.5%8.9%4.9%1.3%0.97%
Mar 202623.6%27.4%15.4%11.5%7.7%8%4.3%1.2%0.86%
Apr 202624.6%22.8%14.9%13.6%9.3%7.8%4.3%1.5%1.3%
May 202625.3%24.4%13.7%12.4%9.1%8.3%4.2%1.6%1.1%
Jun 202624.7%25.7%11.3%13.3%11.9%7.1%3.9%1%0.95%
Jul 202640.8%19.8%10.7%10.9%7.5%5.5%3%0.89%0.89%
Aug 202624.9%23.7%12.9%14%9.1%9.7%3.5%1.2%0.87%
Sep 202624.8%23.9%16.1%13.4%9.6%6.6%3.6%1.2%0.72%

How has the Aesop and Living Light comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand candle and home fragrance brands in September 2026?

1 change

  1. Estimated monthly branded searches for Living Light in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Aesop’s and Living Light’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesop

20 branded search terms

  • aesop
  • aesop animal
  • aesop aromatique
  • aesop body wash
  • aesop candle
  • aesop deo
  • aesop diffuser
  • aesop gift set
  • aesop hand wash
  • aesop handbalm
  • aesop high street
  • aesop hwyl
  • aesop incense
  • aesop lip balm
  • aesop marrakech
  • aesop parfum
  • aesop room spray
  • aesop sale
  • aesop skincare
  • aesop tacit

Living Light

1 branded search term

  • living light candles

How the Brand Demand Index is measured

Other head-to-heads among candle and home fragrance brands

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