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Candle and home fragrance brands in New Zealand:Which brands are most popular in search?

In August 2026, Ecoya was the most searched among candle and home fragrance brands in New Zealand, with an estimated 12.5K branded searches and 30.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ecoya30.4%
  2. Aesop28.1%
  3. Jo Malone17.3%
  4. Diptyque15.2%
  5. Glasshouse Fragrances9%

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Share of SearchLeaderboard

Compare the candle and home fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among candle and home fragrance brands in New Zealand, by month

Share of Search by month for Ecoya, Aesop, Jo Malone, Diptyque, Glasshouse Fragrances. The figures are in the table below the chart.

View monthly share of search table
MonthEcoyaAesopJo MaloneDiptyqueGlasshouse Fragrances
Oct 202530.3%26.7%17.5%12%13.6%
Nov 202540.5%29.3%11.4%6.5%12.3%
Dec 202535.1%24.1%16.4%8.6%15.9%
Jan 202628.9%28.2%17%14.9%11.1%
Feb 202627.4%31.1%18.7%13.9%8.9%
Mar 202628.9%31.3%19.1%12.8%7.8%
Apr 202630.3%26.5%19%14.9%9.3%
May 202629.8%29.4%18%13.7%9%
Jun 202629.5%29.5%16.1%14%11%
Jul 202645.7%21.9%14.2%11.4%6.8%
Aug 202630.4%28.1%17.3%15.2%9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ecoya

    30.4%

    held 1st · 12.5K estimated branded searches · -48.1% vs prior month · -15.3 points

  2. 2.Aesop

    28.1%

    held 2nd · 11.6K estimated branded searches · +0.35% vs prior month · +6.2 points

  3. 3.Jo Malone

    17.3%

    held 3rd · 7.1K estimated branded searches · -5.1% vs prior month · +3.1 points

  4. 4.Diptyque

    15.2%

    held 4th · 6.3K estimated branded searches · +4.3% vs prior month · +3.8 points

  5. 5.Glasshouse Fragrances

    9%

    held 5th · 3.7K estimated branded searches · +3.6% vs prior month · +2.2 points

Compare search popularity between leading brands

Which brand is most popular in search among candle and home fragrance brands in New Zealand?

In August 2026, Ecoya was the most searched among candle and home fragrance brands in New Zealand, with an estimated 12.5K branded searches and 30.4% estimated Share of Search within this set. Aesop is in 2nd place, 2.3 percentage points behind at 28.1% Share of Search.

New Zealand candle and home fragrance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ecoya30.3% → 30.4%45.7%Jul 202627.4%Feb 20261st
Aesop26.7% → 28.1%31.3%Mar 202621.9%Jul 20262nd
Jo Malone17.5% → 17.3%19.1%Mar 202611.4%Nov 20253rd
Diptyque12% → 15.2%15.2%Aug 20266.5%Nov 20255th → 4th
Glasshouse Fragrances13.6% → 9%15.9%Dec 20256.8%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand increased from 26.7% to 28.1%.
  • Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand increased from 12% to 15.2%.
  • Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand decreased from 13.6% to 9%.
  • Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 45.7% in July 2026 and was lowest at 27.4% in February 2026.
  • Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 31.3% in March 2026 and was lowest at 21.9% in July 2026.
  • Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 19.1% in March 2026 and was lowest at 11.4% in November 2025.
  • Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 15.2% in August 2026 and was lowest at 6.5% in November 2025.
  • Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 15.9% in December 2025 and was lowest at 6.8% in July 2026.
  • Across the 11 months ending August 2026, Diptyque rose from 5th to 4th among candle and home fragrance brands in New Zealand.
  • Across the 11 months ending August 2026, Glasshouse Fragrances fell from 4th to 5th among candle and home fragrance brands in New Zealand.
  • Across the 11 months ending August 2026, Ecoya and Jo Malone held steady: their estimated Share of Search among candle and home fragrance brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand candle and home fragrance brands in August 2026?

  1. In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.

  2. In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%.

  3. In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.

  4. In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.

  5. In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%.

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