Ecoya vs Jo Malone:Which is more popular by branded search in New Zealand?
In August 2026, Ecoya had more branded searches than Jo Malone among candle and home fragrance brands in New Zealand. Ecoya was estimated to have 12.5K branded searches compared to Jo Malone’s 7.1K, and held a 30.4% Share of Search versus Jo Malone’s 17.3%.
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Which is more popular in search, Ecoya or Jo Malone?
Compare the candle and home fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ecoya, Jo Malone. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecoya | Aesop | Jo Malone | Diptyque | Glasshouse Fragrances |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 26.7% | 17.5% | 12% | 13.6% |
| Nov 2025 | 40.5% | 29.3% | 11.4% | 6.5% | 12.3% |
| Dec 2025 | 35.1% | 24.1% | 16.4% | 8.6% | 15.9% |
| Jan 2026 | 28.9% | 28.2% | 17% | 14.9% | 11.1% |
| Feb 2026 | 27.4% | 31.1% | 18.7% | 13.9% | 8.9% |
| Mar 2026 | 28.9% | 31.3% | 19.1% | 12.8% | 7.8% |
| Apr 2026 | 30.3% | 26.5% | 19% | 14.9% | 9.3% |
| May 2026 | 29.8% | 29.4% | 18% | 13.7% | 9% |
| Jun 2026 | 29.5% | 29.5% | 16.1% | 14% | 11% |
| Jul 2026 | 45.7% | 21.9% | 14.2% | 11.4% | 6.8% |
| Aug 2026 | 30.4% | 28.1% | 17.3% | 15.2% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Ecoya and Jo Malone comparison changed over the last 12 months?
3 findings
- Ecoya was ahead of Jo Malone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 30.3% to 30.4%, and its estimated monthly branded searches moved from 11.8K to 12.5K.
- Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 17.5% to 17.3%, and its estimated monthly branded searches moved from 6.8K to 7.1K.
How did search popularity change for New Zealand candle and home fragrance brands in August 2026?
2 changes
In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.
In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Ecoya’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecoya
21 branded search terms
- briscoes ecoya
- ecoya
- ecoya black friday sale
- ecoya body care
- ecoya candle
- ecoya candles sale
- ecoya car diffusers
- ecoya co nz
- ecoya diffuser
- ecoya gift set
- ecoya hand cream
- ecoya hand wash
- ecoya lotion
- ecoya lychee guava
- ecoya near me
- ecoya nz
- ecoya nz sale
- ecoya online
- ecoya outlet
- ecoya reed diffusers
- ecoya sale
Jo Malone
19 branded search terms
- english pear freesia jo malone
- jo malone candle
- jo malone cologne
- jo malone diffuser
- jo malone eau de parfum
- jo malone london
- jo malone london cologne
- jo malone near me
- jo malone nz
- jo malone online
- jo malone peony & blush suede
- jo malone scents
- jo malone wood sage and sea salt
- jomalone
- jomalone co nz
- jomalone cologne
- jomalone diffuser
- jomalone fragrance
- jomalone nz
Put your own brand in this comparison
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