Brandwave

How popular isJo Malone in search?

In August 2026, there were an estimated 7.1K branded searches for Jo Malone in New Zealand which held steady over the last 11 months. Jo Malone holds 17.3% estimated Share of Search among New Zealand candle and home fragrance brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Ecoya30.4%
  2. Aesop28.1%
  3. Jo Malone17.3%
  4. Diptyque15.2%
  5. Glasshouse Fragrances9%
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Which candle and home fragrance brands compete with Jo Malone?

Jo Malone against candle and home fragrance brands in New Zealand, by month

Share of Search by month for Ecoya, Aesop, Jo Malone, Diptyque, Glasshouse Fragrances. The figures are in the table below the chart.

View monthly share of search table
MonthEcoyaAesopJo MaloneDiptyqueGlasshouse Fragrances
Oct 202530.3%26.7%17.5%12%13.6%
Nov 202540.5%29.3%11.4%6.5%12.3%
Dec 202535.1%24.1%16.4%8.6%15.9%
Jan 202628.9%28.2%17%14.9%11.1%
Feb 202627.4%31.1%18.7%13.9%8.9%
Mar 202628.9%31.3%19.1%12.8%7.8%
Apr 202630.3%26.5%19%14.9%9.3%
May 202629.8%29.4%18%13.7%9%
Jun 202629.5%29.5%16.1%14%11%
Jul 202645.7%21.9%14.2%11.4%6.8%
Aug 202630.4%28.1%17.3%15.2%9%
Sep 2026—————

  1. 1.Ecoya

    30.4%

    held 1st · 12.5K estimated branded searches · -48.1% vs prior month · -15.3 points

  2. 2.Aesop

    28.1%

    held 2nd · 11.6K estimated branded searches · +0.35% vs prior month · +6.2 points

  3. 3.Jo Malone

    17.3%

    held 3rd · 7.1K estimated branded searches · -5.1% vs prior month · +3.1 points

  4. 4.Diptyque

    15.2%

    held 4th · 6.3K estimated branded searches · +4.3% vs prior month · +3.8 points

  5. 5.Glasshouse Fragrances

    9%

    held 5th · 3.7K estimated branded searches · +3.6% vs prior month · +2.2 points

Compare search popularity between Jo Malone and its closest rivals

How has branded search demand for Jo Malone changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jo Malone in New Zealand held steady, from 6.8K to 7.1K.
  • Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 19.1% in March 2026 and was lowest at 11.4% in November 2025.

How did search popularity change for New Zealand candle and home fragrance brands in August 2026?

  1. In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.

  2. In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%.

  3. In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.

  4. In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.

  5. In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%.

Which fragrance brands compete with Jo Malone?

Jo Malone against fragrance brands in New Zealand, by month

Share of Search by month for Dior Beauty, Chanel, Yves Saint Laurent, Gucci, Versace, Tom Ford, Jo Malone, Rabanne, Carolina Herrera. The figures are in the table below the chart.

View monthly share of search table
MonthDior BeautyChanelYves Saint LaurentGucciVersaceTom FordJo MaloneRabanneCarolina HerreraViktor&Rolf
Oct 202518.1%14.1%15.7%17.7%15.4%8.7%4.2%2.6%2.4%1.1%
Nov 202517.9%13.9%16.4%17.1%15.7%7%5.2%2.7%2.8%1.2%
Dec 202517.2%15.5%17.4%15.6%14.8%6.6%5.5%3.4%2.9%1.2%
Jan 202617.9%16.4%16.6%18%14.2%7.2%3.8%2.5%2.5%0.94%
Feb 202617.9%16.5%16%17.9%14.2%7%4%3.2%2.3%0.98%
Mar 202618.3%16.6%15.9%17.1%13.8%7.3%4.5%2.8%2.7%1.1%
Apr 202618.6%16%15.8%17.7%14.1%7.2%4.3%2.7%2.8%0.91%
May 202619.4%18.9%14.1%16.3%14.4%6.8%4%2.4%2.7%1.1%
Jun 202617.7%23.4%14.8%14.4%12.7%7.2%3.7%2.7%2.4%1%
Jul 202618.6%17.7%16.6%15.3%12.9%7.5%4.6%2.8%2.6%1.4%
Aug 202620.5%16.8%16.3%14.4%14.1%7.3%3.9%2.8%2.8%1.1%
Sep 2026——————————

  1. 1.Dior Beauty

    20.5%

    held 1st · 37.4K estimated branded searches · +24.8% vs prior month · +1.9 points

  2. 2.Chanel

    16.8%

    held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · -0.9 points

  3. 3.Yves Saint Laurent

    16.3%

    held 3rd · 29.7K estimated branded searches · +11% vs prior month · -0.3 points

  4. 4.Gucci

    14.4%

    held 4th · 26.2K estimated branded searches · +6.4% vs prior month · -0.9 points

  5. 5.Versace

    14.1%

    held 5th · 25.7K estimated branded searches · +22.8% vs prior month · +1.1 points

  6. 6.Tom Ford

    7.3%

    held 6th · 13.4K estimated branded searches · +11% vs prior month · -0.1 points

  7. 7.Jo Malone

    3.9%

    held 7th · 7.1K estimated branded searches · -5.1% vs prior month · -0.7 points

  8. 8.Rabanne

    2.8%

    held 8th · 5.2K estimated branded searches · +17.1% vs prior month · +0.1 points

  9. 9.Carolina Herrera

    2.8%

    held 9th · 5.2K estimated branded searches · +21.3% vs prior month · +0.2 points

  10. 10.Viktor&Rolf

    1.1%

    held 10th · 1.9K estimated branded searches · -17.6% vs prior month · -0.4 points

Compare search popularity between Jo Malone and its closest rivals

How has branded search demand for Jo Malone changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among fragrance brands in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.7% in June 2026.

How did search popularity change for New Zealand fragrance brands in August 2026?

  1. In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.

  2. In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.

  3. In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.

  4. In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.

  5. In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.

  6. Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.

How is Jo Malone measured?

Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • english pear freesia jo malone
  • jo malone candle
  • jo malone cologne
  • jo malone diffuser
  • jo malone eau de parfum
  • jo malone london
  • jo malone london cologne
  • jo malone near me
  • jo malone nz
  • jo malone online
  • jo malone peony & blush suede
  • jo malone scents
  • jo malone wood sage and sea salt
  • jomalone
  • jomalone co nz
  • jomalone cologne
  • jomalone diffuser
  • jomalone fragrance
  • jomalone nz

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