Jo Malone vs LucyKing:Which is more popular?
In September 2026, Jo Malone had more branded searches than LucyKing among candle and home fragrance brands in New Zealand. Jo Malone had about 5,840 branded searches, while LucyKing had 440. Jo Malone made up 16.1% of all candle and home fragrance brand searches we track, and LucyKing accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about candle and home fragrance brands, Jo Malone and LucyKing each appeared in two of the four answers. LucyKing was mentioned before Jo Malone in two out of three answers that named either.
Who do people search for more?
Jo Malone, about 13 searches for every 1 for LucyKing
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
LucyKing, named ahead of Jo Malone in 2 of 3 answers
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Top candle and home fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Jo Malone was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. LucyKing was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. LucyKing was listed before Jo Malone in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ecoya1st- Ashley & Co2nd
The Aromatherapy Co.3rd- LucyKing4th
Glasshouse Fragrances5th
Diptyque6th
Living Light7th- Jo Malone8th
Aesop9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecoya2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jo Malone2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Glasshouse Fragrances2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ashley & Co2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Aromatherapy Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LucyKing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Living Light2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aesop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Diptyque1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about candle and home fragrance brands
4 answers
Asked ChatGPT
“Which candle or home fragrance brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best candle and home fragrance brands in New Zealand?”
Asked ChatGPT
“What's the best candle or home fragrance brand in New Zealand for a relaxing home scent?”
Searched Google, AI Overview
“scented candle nz”
Searched Google, AI Overview
“candle brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jo Malone or LucyKing more popular in search?
This chart shows how often people search Google for Jo Malone and LucyKing by name. Each line represents a brand's share of searches for all nine candle and home fragrance brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jo Malone, LucyKing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecoya | Aesop | Jo Malone | Diptyque | Glasshouse Fragrances | Ashley & Co | The Aromatherapy Co. | LucyKing | Living Light |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 23.2% | 13.3% | 10.3% | 13.4% | 8% | 4.4% | 1.3% | 1.1% |
| Nov 2025 | 31.9% | 29.1% | 9% | 6.1% | 13.6% | 6.1% | 2.8% | 0.69% | 0.81% |
| Dec 2025 | 31.1% | 20% | 13% | 7.8% | 16.1% | 5.6% | 4.5% | 0.85% | 1.1% |
| Jan 2026 | 24.4% | 23.1% | 13% | 13.1% | 11.1% | 7.7% | 5.1% | 1.2% | 1.3% |
| Feb 2026 | 22.8% | 26% | 13.9% | 12.6% | 8.5% | 8.9% | 4.9% | 1.3% | 0.97% |
| Mar 2026 | 23.6% | 27.4% | 15.4% | 11.5% | 7.7% | 8% | 4.3% | 1.2% | 0.86% |
| Apr 2026 | 24.6% | 22.8% | 14.9% | 13.6% | 9.3% | 7.8% | 4.3% | 1.5% | 1.3% |
| May 2026 | 25.3% | 24.4% | 13.7% | 12.4% | 9.1% | 8.3% | 4.2% | 1.6% | 1.1% |
| Jun 2026 | 24.7% | 25.7% | 11.3% | 13.3% | 11.9% | 7.1% | 3.9% | 1% | 0.95% |
| Jul 2026 | 40.8% | 19.8% | 10.7% | 10.9% | 7.5% | 5.5% | 3% | 0.89% | 0.89% |
| Aug 2026 | 24.9% | 23.7% | 12.9% | 14% | 9.1% | 9.7% | 3.5% | 1.2% | 0.87% |
| Sep 2026 | 24.8% | 23.9% | 16.1% | 13.4% | 9.6% | 6.6% | 3.6% | 1.2% | 0.72% |
How has the Jo Malone and LucyKing comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of LucyKing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle and home fragrance brands in New Zealand moved from 13.3% to 16.1%, and its estimated monthly branded searches moved from 4.8K to 5.8K.
- Across the 12 months ending September 2026, LucyKing’s share of searches among candle and home fragrance brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 480 to 440.
How did search popularity change for New Zealand candle and home fragrance brands in September 2026?
1 change
In September 2026, Jo Malone overtook Diptyque to rank 3rd among candle and home fragrance brands in New Zealand, with 16.1% of the searches.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Jo Malone’s and LucyKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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