Brandwave

How popular isJo Malone?

In September 2026, people searched for Jo Malone by name about 6,020 times in New Zealand, a 20.9% increase from the previous year. These searches made up 19.3% of all New Zealand hand soap brand searches, placing Jo Malone second out of eight brands. When we asked both ChatGPT and Google AI Overviews about hand soap brands, Jo Malone did not appear in any of the answers.

Search and AI answers in September 2026

Jo Malone is the second most searched of 8 competitors and not listed in any AI answer.

  1. AesopShare of searches 31.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Jo MaloneShare of searches 19.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DiptyqueShare of searches 14.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. L'OccitaneShare of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EssanoShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top hand soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jo Malone did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ecostore1st
  2. Essano2nd
  3. Aesop3rd
  4. Only Good4th
  5. Jo Malone–
  6. Diptyque–
  7. L'Occitane–
  8. Dove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essano3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Good2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand soap brands

5 answers

  • Asked ChatGPT

    “Which hand soap brand should I buy in New Zealand?”

    1. 1ecostore
    2. 2Essano

  • Asked ChatGPT

    “What are the best hand soap brands in New Zealand?”

    1. 1ecostore
    2. 2Aesop
    3. 3Only Good
    4. 4Essano

  • Asked ChatGPT

    “What's the best hand soap brand in New Zealand for everyday washing?”

    1. 1ecostore
    2. 2Essano
    3. 3Aesop

  • Searched Google, AI Overview

    “hand soap nz”

    1. 1ecostore
    2. 2Only Good

  • Searched Google, AI Overview

    “luxury hand soap”

    1. 1Aesop

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand soap brands compete with Jo Malone?

Jo Malone against hand soap brands in New Zealand, by month

Share of searches by month for Aesop, Jo Malone, Diptyque, L'Occitane, Essano, ecostore, Dove. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopJo MaloneDiptyqueL'OccitaneEssanoecostoreDoveOnly Good
Oct 202532.1%17%12.7%17.5%8.2%9%2.8%0.66%
Nov 202546.8%13.3%8.6%18.3%4.7%6.4%1.5%0.38%
Dec 202532.2%18.9%10.6%25.3%5.4%5.8%1.5%0.28%
Jan 202629.9%15.5%13.3%18.9%9.2%10.3%2.2%0.59%
Feb 202633.2%16.3%13.5%14.3%8.6%11.3%2.2%0.67%
Mar 202634.4%18.1%12.2%15.5%7.5%9.8%2%0.46%
Apr 202629.8%17.9%15.4%16.1%8.1%10.2%2.2%0.48%
May 202630.9%15.7%12.6%16.4%13.2%8.7%1.9%0.51%
Jun 202633.5%13.2%13.4%17.8%9.2%9.3%2.9%0.55%
Jul 202633.6%16.4%14.5%14.7%9%8.6%2.7%0.55%
Aug 202632.3%16%15.4%13.9%9.4%9.3%3.1%0.52%
Sep 202631.4%19.3%14.8%13.6%9.1%8.2%3.1%0.51%

  1. 1.Aesop

    31.4%

    Held 1st. 8.6K estimated branded searches, -1.2% vs prior month. Share -0.9 points.

  2. 2.Jo Malone

    19.3%

    Held 2nd. 5.3K estimated branded searches, +23.1% vs prior month. Share +3.3 points.

  3. 3.Diptyque

    14.8%

    Held 3rd. 4K estimated branded searches, -2.7% vs prior month. Share -0.7 points.

  4. 4.L'Occitane

    13.6%

    Held 4th. 3.7K estimated branded searches, -0.8% vs prior month. Share -0.3 points.

  5. 5.Essano

    9.1%

    Held 5th. 2.5K estimated branded searches, -1.6% vs prior month. Share -0.3 points.

  6. 6.ecostore

    8.2%

    Held 6th. 2.2K estimated branded searches, -10% vs prior month. Share -1.1 points.

  7. 7.Dove

    3.1%

    Held 7th. 840 estimated branded searches, +1.2% vs prior month. Share 0 points.

  8. 8.Only Good

    0.51%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jo Malone and its closest rivals

Every comparison with Jo Malone

25 comparisons

How has branded search demand for Jo Malone changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jo Malone in New Zealand rose from 5K to 6K.
  • Across the 12 months ending September 2026, Jo Malone’s share of searches among hand soap brands in New Zealand increased from 17% to 19.3%.
  • Across the 12 months ending September 2026, Jo Malone’s share of searches among hand soap brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 13.2% in June 2026.
  • Across the 12 months ending September 2026, Jo Malone rose from 3rd to 2nd among hand soap brands in New Zealand.

How did search popularity change for New Zealand hand soap brands in September 2026?

6 changes

  1. In September 2026, Jo Malone gained share of searches among hand soap brands in New Zealand, from 16% to 19.3%.

  2. In September 2026, ecostore lost share of searches among hand soap brands in New Zealand, from 9.3% to 8.2%.

  3. In September 2026, Aesop lost share of searches among hand soap brands in New Zealand, from 32.3% to 31.4%.

  4. In September 2026, Diptyque lost share of searches among hand soap brands in New Zealand, from 15.4% to 14.8%.

  5. L'Occitane’s share of searches among hand soap brands in New Zealand has lost ground for 3 months in a row, from 17.8% to 13.6% in September 2026.

  6. Estimated monthly branded searches for Essano in New Zealand rose 16.9% over 12 measured months, from 2.1K to 2.5K in September 2026.

How are Jo Malone’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jo malone candle
  • jo malone cologne
  • jo malone diffuser
  • jo malone london
  • jo malone scents
  • jomalone
  • jomalone cologne
  • jomalone diffuser
  • jomalone fragrance

Do you work for Jo Malone? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Jo Malone compete?

Jo Malone is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fragrance brands7th of 124.4%Show ranking
Candle and home fragrance brands3rd of 916.1%Show ranking
Room spray brands3rd of 620.1%Show ranking
Hand soap brands2nd of 819.3%Shown above
Creator with pink hair and a pink jacket

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