Diptyque vs Jo Malone:Which is more popular?
In September 2026, Jo Malone had more branded searches than Diptyque among hand soap brands in New Zealand. Jo Malone had about 5,280 branded searches, while Diptyque had 4,030. Jo Malone made up 19.3% of all hand soap brand searches we track, and Diptyque accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about hand soap brands, neither Diptyque nor Jo Malone appeared in any of the five answers.
Who do people search for more?
Jo Malone, about 31% more searches than Diptyque
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top hand soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Diptyque nor Jo Malone showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Essano3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Only Good2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand soap brands
5 answers
Asked ChatGPT
“Which hand soap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand soap brands in New Zealand?”
Asked ChatGPT
“What's the best hand soap brand in New Zealand for everyday washing?”
Searched Google, AI Overview
“hand soap nz”
Searched Google, AI Overview
“luxury hand soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Diptyque or Jo Malone more popular in search?
This chart shows how often people search Google for Diptyque and Jo Malone by name. Each line represents a brand's share of searches for all eight hand soap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jo Malone, Diptyque. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Jo Malone | Diptyque | L'Occitane | Essano | ecostore | Dove | Only Good |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 17% | 12.7% | 17.5% | 8.2% | 9% | 2.8% | 0.66% |
| Nov 2025 | 46.8% | 13.3% | 8.6% | 18.3% | 4.7% | 6.4% | 1.5% | 0.38% |
| Dec 2025 | 32.2% | 18.9% | 10.6% | 25.3% | 5.4% | 5.8% | 1.5% | 0.28% |
| Jan 2026 | 29.9% | 15.5% | 13.3% | 18.9% | 9.2% | 10.3% | 2.2% | 0.59% |
| Feb 2026 | 33.2% | 16.3% | 13.5% | 14.3% | 8.6% | 11.3% | 2.2% | 0.67% |
| Mar 2026 | 34.4% | 18.1% | 12.2% | 15.5% | 7.5% | 9.8% | 2% | 0.46% |
| Apr 2026 | 29.8% | 17.9% | 15.4% | 16.1% | 8.1% | 10.2% | 2.2% | 0.48% |
| May 2026 | 30.9% | 15.7% | 12.6% | 16.4% | 13.2% | 8.7% | 1.9% | 0.51% |
| Jun 2026 | 33.5% | 13.2% | 13.4% | 17.8% | 9.2% | 9.3% | 2.9% | 0.55% |
| Jul 2026 | 33.6% | 16.4% | 14.5% | 14.7% | 9% | 8.6% | 2.7% | 0.55% |
| Aug 2026 | 32.3% | 16% | 15.4% | 13.9% | 9.4% | 9.3% | 3.1% | 0.52% |
| Sep 2026 | 31.4% | 19.3% | 14.8% | 13.6% | 9.1% | 8.2% | 3.1% | 0.51% |
How has the Diptyque and Jo Malone comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Diptyque took it in June 2026, Jo Malone took it in July 2026.
- Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand moved from 12.7% to 14.8%, and its estimated monthly branded searches moved from 3.3K to 4K.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among hand soap brands in New Zealand moved from 17% to 19.3%, and its estimated monthly branded searches moved from 4.4K to 5.3K.
How did search popularity change for New Zealand hand soap brands in September 2026?
2 changes
In September 2026, Jo Malone gained share of searches among hand soap brands in New Zealand, from 16% to 19.3%.
In September 2026, Diptyque lost share of searches among hand soap brands in New Zealand, from 15.4% to 14.8%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Diptyque’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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