Glasshouse Fragrances vs Jo Malone:Which is more popular by branded search in New Zealand?
In August 2026, Jo Malone had more branded searches than Glasshouse Fragrances among candle and home fragrance brands in New Zealand. Jo Malone was estimated to have 7.1K branded searches compared to Glasshouse Fragrances’ 3.7K, and held a 17.3% Share of Search versus Glasshouse Fragrances’ 9%.
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Which is more popular in search, Glasshouse Fragrances or Jo Malone?
Compare the candle and home fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jo Malone, Glasshouse Fragrances. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecoya | Aesop | Jo Malone | Diptyque | Glasshouse Fragrances |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 26.7% | 17.5% | 12% | 13.6% |
| Nov 2025 | 40.5% | 29.3% | 11.4% | 6.5% | 12.3% |
| Dec 2025 | 35.1% | 24.1% | 16.4% | 8.6% | 15.9% |
| Jan 2026 | 28.9% | 28.2% | 17% | 14.9% | 11.1% |
| Feb 2026 | 27.4% | 31.1% | 18.7% | 13.9% | 8.9% |
| Mar 2026 | 28.9% | 31.3% | 19.1% | 12.8% | 7.8% |
| Apr 2026 | 30.3% | 26.5% | 19% | 14.9% | 9.3% |
| May 2026 | 29.8% | 29.4% | 18% | 13.7% | 9% |
| Jun 2026 | 29.5% | 29.5% | 16.1% | 14% | 11% |
| Jul 2026 | 45.7% | 21.9% | 14.2% | 11.4% | 6.8% |
| Aug 2026 | 30.4% | 28.1% | 17.3% | 15.2% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Glasshouse Fragrances and Jo Malone comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Glasshouse Fragrances took it in November 2025, Jo Malone took it in December 2025.
- Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand moved from 13.6% to 9%, and its estimated monthly branded searches moved from 5.3K to 3.7K.
- Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 17.5% to 17.3%, and its estimated monthly branded searches moved from 6.8K to 7.1K.
How did search popularity change for New Zealand candle and home fragrance brands in August 2026?
2 changes
In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.
In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Glasshouse Fragrances’ and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glasshouse Fragrances
13 branded search terms
- glasshouse candles
- glasshouse candles caramel
- glasshouse candles sale
- glasshouse candles vanilla caramel
- glasshouse fragrances
- glasshouse fragrances candle
- glasshouse fragrances diffuser
- glasshouse fragrances near me
- glasshouse fragrances nz
- glasshouse fragrances online
- glasshousefragrances
- glasshousefragrances com
- peter alexander glasshouse candles
Jo Malone
19 branded search terms
- english pear freesia jo malone
- jo malone candle
- jo malone cologne
- jo malone diffuser
- jo malone eau de parfum
- jo malone london
- jo malone london cologne
- jo malone near me
- jo malone nz
- jo malone online
- jo malone peony & blush suede
- jo malone scents
- jo malone wood sage and sea salt
- jomalone
- jomalone co nz
- jomalone cologne
- jomalone diffuser
- jomalone fragrance
- jomalone nz
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