Brandwave

How popular isGlasshouse Fragrances in search?

In August 2026, there were an estimated 3.7K branded searches for Glasshouse Fragrances in New Zealand which is down 29.6% over the last 11 months. Glasshouse Fragrances holds 9% estimated Share of Search among New Zealand candle and home fragrance brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Ecoya30.4%
  2. Aesop28.1%
  3. Jo Malone17.3%
  4. Diptyque15.2%
  5. Glasshouse Fragrances9%
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Which candle and home fragrance brands compete with Glasshouse Fragrances?

Glasshouse Fragrances against candle and home fragrance brands in New Zealand, by month

Share of Search by month for Ecoya, Aesop, Jo Malone, Diptyque, Glasshouse Fragrances. The figures are in the table below the chart.

View monthly share of search table
MonthEcoyaAesopJo MaloneDiptyqueGlasshouse Fragrances
Oct 202530.3%26.7%17.5%12%13.6%
Nov 202540.5%29.3%11.4%6.5%12.3%
Dec 202535.1%24.1%16.4%8.6%15.9%
Jan 202628.9%28.2%17%14.9%11.1%
Feb 202627.4%31.1%18.7%13.9%8.9%
Mar 202628.9%31.3%19.1%12.8%7.8%
Apr 202630.3%26.5%19%14.9%9.3%
May 202629.8%29.4%18%13.7%9%
Jun 202629.5%29.5%16.1%14%11%
Jul 202645.7%21.9%14.2%11.4%6.8%
Aug 202630.4%28.1%17.3%15.2%9%
Sep 2026—————

  1. 1.Ecoya

    30.4%

    held 1st · 12.5K estimated branded searches · -48.1% vs prior month · -15.3 points

  2. 2.Aesop

    28.1%

    held 2nd · 11.6K estimated branded searches · +0.35% vs prior month · +6.2 points

  3. 3.Jo Malone

    17.3%

    held 3rd · 7.1K estimated branded searches · -5.1% vs prior month · +3.1 points

  4. 4.Diptyque

    15.2%

    held 4th · 6.3K estimated branded searches · +4.3% vs prior month · +3.8 points

  5. 5.Glasshouse Fragrances

    9%

    held 5th · 3.7K estimated branded searches · +3.6% vs prior month · +2.2 points

Compare search popularity between Glasshouse Fragrances and its closest rivals

How has branded search demand for Glasshouse Fragrances changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Glasshouse Fragrances in New Zealand fell from 5.3K to 3.7K.
  • Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand decreased from 13.6% to 9%.
  • Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 15.9% in December 2025 and was lowest at 6.8% in July 2026.
  • Across the 11 months ending August 2026, Glasshouse Fragrances fell from 4th to 5th among candle and home fragrance brands in New Zealand.

How did search popularity change for New Zealand candle and home fragrance brands in August 2026?

  1. In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.

  2. In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%.

  3. In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.

  4. In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.

  5. In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%.

How is Glasshouse Fragrances measured?

Brandwave collects information about searches that people make online using Glasshouse Fragrances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • glasshouse candles
  • glasshouse candles caramel
  • glasshouse candles sale
  • glasshouse candles vanilla caramel
  • glasshouse fragrances
  • glasshouse fragrances candle
  • glasshouse fragrances diffuser
  • glasshouse fragrances near me
  • glasshouse fragrances nz
  • glasshouse fragrances online
  • glasshousefragrances
  • glasshousefragrances com
  • peter alexander glasshouse candles

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How the Brand Demand Index is measured

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