Ecoya vs Glasshouse Fragrances:Which is more popular by branded search in New Zealand?
In August 2026, Ecoya had more branded searches than Glasshouse Fragrances among candle and home fragrance brands in New Zealand. Ecoya was estimated to have 12.5K branded searches compared to Glasshouse Fragrances’ 3.7K, and held a 30.4% Share of Search versus Glasshouse Fragrances’ 9%.
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Which is more popular in search, Ecoya or Glasshouse Fragrances?
Compare the candle and home fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ecoya, Glasshouse Fragrances. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecoya | Aesop | Jo Malone | Diptyque | Glasshouse Fragrances |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 26.7% | 17.5% | 12% | 13.6% |
| Nov 2025 | 40.5% | 29.3% | 11.4% | 6.5% | 12.3% |
| Dec 2025 | 35.1% | 24.1% | 16.4% | 8.6% | 15.9% |
| Jan 2026 | 28.9% | 28.2% | 17% | 14.9% | 11.1% |
| Feb 2026 | 27.4% | 31.1% | 18.7% | 13.9% | 8.9% |
| Mar 2026 | 28.9% | 31.3% | 19.1% | 12.8% | 7.8% |
| Apr 2026 | 30.3% | 26.5% | 19% | 14.9% | 9.3% |
| May 2026 | 29.8% | 29.4% | 18% | 13.7% | 9% |
| Jun 2026 | 29.5% | 29.5% | 16.1% | 14% | 11% |
| Jul 2026 | 45.7% | 21.9% | 14.2% | 11.4% | 6.8% |
| Aug 2026 | 30.4% | 28.1% | 17.3% | 15.2% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Ecoya and Glasshouse Fragrances comparison changed over the last 12 months?
3 findings
- Ecoya was ahead of Glasshouse Fragrances in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 30.3% to 30.4%, and its estimated monthly branded searches moved from 11.8K to 12.5K.
- Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand moved from 13.6% to 9%, and its estimated monthly branded searches moved from 5.3K to 3.7K.
How did search popularity change for New Zealand candle and home fragrance brands in August 2026?
2 changes
In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.
In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Ecoya’s and Glasshouse Fragrances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecoya
21 branded search terms
- briscoes ecoya
- ecoya
- ecoya black friday sale
- ecoya body care
- ecoya candle
- ecoya candles sale
- ecoya car diffusers
- ecoya co nz
- ecoya diffuser
- ecoya gift set
- ecoya hand cream
- ecoya hand wash
- ecoya lotion
- ecoya lychee guava
- ecoya near me
- ecoya nz
- ecoya nz sale
- ecoya online
- ecoya outlet
- ecoya reed diffusers
- ecoya sale
Glasshouse Fragrances
13 branded search terms
- glasshouse candles
- glasshouse candles caramel
- glasshouse candles sale
- glasshouse candles vanilla caramel
- glasshouse fragrances
- glasshouse fragrances candle
- glasshouse fragrances diffuser
- glasshouse fragrances near me
- glasshouse fragrances nz
- glasshouse fragrances online
- glasshousefragrances
- glasshousefragrances com
- peter alexander glasshouse candles
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.