Aesop vs Glasshouse Fragrances:Which is more popular by branded search in New Zealand?
In August 2026, Aesop had more branded searches than Glasshouse Fragrances among candle and home fragrance brands in New Zealand. Aesop was estimated to have 11.6K branded searches compared to Glasshouse Fragrances’ 3.7K, and held a 28.1% Share of Search versus Glasshouse Fragrances’ 9%.
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Which is more popular in search, Aesop or Glasshouse Fragrances?
Compare the candle and home fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aesop, Glasshouse Fragrances. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecoya | Aesop | Jo Malone | Diptyque | Glasshouse Fragrances |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 26.7% | 17.5% | 12% | 13.6% |
| Nov 2025 | 40.5% | 29.3% | 11.4% | 6.5% | 12.3% |
| Dec 2025 | 35.1% | 24.1% | 16.4% | 8.6% | 15.9% |
| Jan 2026 | 28.9% | 28.2% | 17% | 14.9% | 11.1% |
| Feb 2026 | 27.4% | 31.1% | 18.7% | 13.9% | 8.9% |
| Mar 2026 | 28.9% | 31.3% | 19.1% | 12.8% | 7.8% |
| Apr 2026 | 30.3% | 26.5% | 19% | 14.9% | 9.3% |
| May 2026 | 29.8% | 29.4% | 18% | 13.7% | 9% |
| Jun 2026 | 29.5% | 29.5% | 16.1% | 14% | 11% |
| Jul 2026 | 45.7% | 21.9% | 14.2% | 11.4% | 6.8% |
| Aug 2026 | 30.4% | 28.1% | 17.3% | 15.2% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Aesop and Glasshouse Fragrances comparison changed over the last 12 months?
3 findings
- Aesop was ahead of Glasshouse Fragrances in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 26.7% to 28.1%, and its estimated monthly branded searches moved from 10.4K to 11.6K.
- Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand moved from 13.6% to 9%, and its estimated monthly branded searches moved from 5.3K to 3.7K.
How did search popularity change for New Zealand candle and home fragrance brands in August 2026?
2 changes
In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.
In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and Glasshouse Fragrances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
25 branded search terms
- aesop
- aesop animal
- aesop aromatique
- aesop body care
- aesop body wash
- aesop candle
- aesop com
- aesop deo
- aesop diffuser
- aesop gift set
- aesop hand wash
- aesop handbalm
- aesop high street
- aesop hwyl
- aesop incense
- aesop lip balm
- aesop marrakech
- aesop near me
- aesop nz
- aesop online
- aesop parfum
- aesop room spray
- aesop sale
- aesop skincare
- aesop tacit
Glasshouse Fragrances
13 branded search terms
- glasshouse candles
- glasshouse candles caramel
- glasshouse candles sale
- glasshouse candles vanilla caramel
- glasshouse fragrances
- glasshouse fragrances candle
- glasshouse fragrances diffuser
- glasshouse fragrances near me
- glasshouse fragrances nz
- glasshouse fragrances online
- glasshousefragrances
- glasshousefragrances com
- peter alexander glasshouse candles
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