Brandwave

Fragrance brands in New Zealand:Which brands are most popular in search?

In August 2026, Dior Beauty was the most searched among fragrance brands in New Zealand, with an estimated 37.4K branded searches and 20.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Dior Beauty20.5%
  2. Chanel16.8%
  3. Yves Saint Laurent16.3%
  4. Gucci14.4%
  5. Versace14.1%
  6. Tom Ford7.3%
  7. Jo Malone3.9%
  8. Rabanne2.8%
  9. Carolina Herrera2.8%
  10. Viktor&Rolf1.1%

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Share of SearchLeaderboard

Compare the perfume and fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fragrance brands in New Zealand, by month

Share of Search by month for Dior Beauty, Chanel, Yves Saint Laurent, Gucci, Versace, Tom Ford, Jo Malone, Rabanne, Carolina Herrera. The figures are in the table below the chart.

View monthly share of search table
MonthDior BeautyChanelYves Saint LaurentGucciVersaceTom FordJo MaloneRabanneCarolina HerreraViktor&Rolf
Oct 202518.1%14.1%15.7%17.7%15.4%8.7%4.2%2.6%2.4%1.1%
Nov 202517.9%13.9%16.4%17.1%15.7%7%5.2%2.7%2.8%1.2%
Dec 202517.2%15.5%17.4%15.6%14.8%6.6%5.5%3.4%2.9%1.2%
Jan 202617.9%16.4%16.6%18%14.2%7.2%3.8%2.5%2.5%0.94%
Feb 202617.9%16.5%16%17.9%14.2%7%4%3.2%2.3%0.98%
Mar 202618.3%16.6%15.9%17.1%13.8%7.3%4.5%2.8%2.7%1.1%
Apr 202618.6%16%15.8%17.7%14.1%7.2%4.3%2.7%2.8%0.91%
May 202619.4%18.9%14.1%16.3%14.4%6.8%4%2.4%2.7%1.1%
Jun 202617.7%23.4%14.8%14.4%12.7%7.2%3.7%2.7%2.4%1%
Jul 202618.6%17.7%16.6%15.3%12.9%7.5%4.6%2.8%2.6%1.4%
Aug 202620.5%16.8%16.3%14.4%14.1%7.3%3.9%2.8%2.8%1.1%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Dior Beauty

    20.5%

    held 1st · 37.4K estimated branded searches · +24.8% vs prior month · +1.9 points

  2. 2.Chanel

    16.8%

    held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · -0.9 points

  3. 3.Yves Saint Laurent

    16.3%

    held 3rd · 29.7K estimated branded searches · +11% vs prior month · -0.3 points

  4. 4.Gucci

    14.4%

    held 4th · 26.2K estimated branded searches · +6.4% vs prior month · -0.9 points

  5. 5.Versace

    14.1%

    held 5th · 25.7K estimated branded searches · +22.8% vs prior month · +1.1 points

  6. 6.Tom Ford

    7.3%

    held 6th · 13.4K estimated branded searches · +11% vs prior month · -0.1 points

  7. 7.Jo Malone

    3.9%

    held 7th · 7.1K estimated branded searches · -5.1% vs prior month · -0.7 points

  8. 8.Rabanne

    2.8%

    held 8th · 5.2K estimated branded searches · +17.1% vs prior month · +0.1 points

  9. 9.Carolina Herrera

    2.8%

    held 9th · 5.2K estimated branded searches · +21.3% vs prior month · +0.2 points

  10. 10.Viktor&Rolf

    1.1%

    held 10th · 1.9K estimated branded searches · -17.6% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among fragrance brands in New Zealand?

In August 2026, Dior Beauty was the most searched among fragrance brands in New Zealand, with an estimated 37.4K branded searches and 20.5% estimated Share of Search within this set. Chanel is in 2nd place, 3.7 percentage points behind at 16.8% Share of Search.

New Zealand fragrance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dior Beauty18.1% → 20.5%20.5%Aug 202617.2%Dec 20251st
Chanel14.1% → 16.8%23.4%Jun 202613.9%Nov 20255th → 2nd
Yves Saint Laurent15.7% → 16.3%17.4%Dec 202514.1%May 20263rd
Gucci17.7% → 14.4%18%Jan 202614.4%Aug 20262nd → 4th
Versace15.4% → 14.1%15.7%Nov 202512.7%Jun 20264th → 5th
Tom Ford8.7% → 7.3%8.7%Oct 20256.6%Dec 20256th
Jo Malone4.2% → 3.9%5.5%Dec 20253.7%Jun 20267th
Rabanne2.6% → 2.8%3.4%Dec 20252.4%May 20268th
Carolina Herrera2.4% → 2.8%2.9%Dec 20252.3%Feb 20269th
Viktor&Rolf1.1%1.4%Jul 20260.91%Apr 202610th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among fragrance brands in New Zealand increased from 18.1% to 20.5%.
  • Across the 11 months ending August 2026, Chanel’s estimated Share of Search among fragrance brands in New Zealand increased from 14.1% to 16.8%.
  • Across the 11 months ending August 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands in New Zealand increased from 15.7% to 16.3%.
  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among fragrance brands in New Zealand decreased from 17.7% to 14.4%.
  • Across the 11 months ending August 2026, Versace’s estimated Share of Search among fragrance brands in New Zealand decreased from 15.4% to 14.1%.
  • Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand decreased from 8.7% to 7.3%.
  • Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among fragrance brands in New Zealand peaked at 20.5% in August 2026 and was lowest at 17.2% in December 2025.
  • Across the 11 months ending August 2026, Chanel’s estimated Share of Search among fragrance brands in New Zealand peaked at 23.4% in June 2026 and was lowest at 13.9% in November 2025.
  • Across the 11 months ending August 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands in New Zealand peaked at 17.4% in December 2025 and was lowest at 14.1% in May 2026.
  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among fragrance brands in New Zealand peaked at 18% in January 2026 and was lowest at 14.4% in August 2026.
  • Across the 11 months ending August 2026, Versace’s estimated Share of Search among fragrance brands in New Zealand peaked at 15.7% in November 2025 and was lowest at 12.7% in June 2026.
  • Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand peaked at 8.7% in October 2025 and was lowest at 6.6% in December 2025.
  • Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among fragrance brands in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.7% in June 2026.
  • Across the 11 months ending August 2026, Chanel rose from 5th to 2nd among fragrance brands in New Zealand.
  • Across the 11 months ending August 2026, Gucci fell from 2nd to 4th among fragrance brands in New Zealand.
  • Across the 11 months ending August 2026, Versace fell from 4th to 5th among fragrance brands in New Zealand.
  • Across the 11 months ending August 2026, Jo Malone, Rabanne, Carolina Herrera and Viktor&Rolf held steady: their estimated Share of Search among fragrance brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand fragrance brands in August 2026?

  1. In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.

  2. In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.

  3. In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.

  4. In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.

  5. In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.

  6. Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.

  7. Estimated monthly branded searches for Rabanne in New Zealand rose 22.6% over 11 measured months, from 4.2K to 5.2K in August 2026.

  8. Estimated monthly branded searches for Yves Saint Laurent in New Zealand rose 17.6% over 11 measured months, from 25.3K to 29.7K in August 2026.

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