Gucci vs Versace:Which is more popular by branded search in New Zealand?
In August 2026, Gucci and Versace were level on Share of Search among fragrance brands in New Zealand, with an estimated 26.2K versus 25.7K branded searches, at 14.4% and 14.1% estimated Share of Search.
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Which is more popular in search, Gucci or Versace?
Compare the perfume and fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gucci, Versace. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Gucci and Versace comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Versace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among fragrance brands in New Zealand moved from 17.7% to 14.4%, and its estimated monthly branded searches moved from 28.5K to 26.2K.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among fragrance brands in New Zealand moved from 15.4% to 14.1%, and its estimated monthly branded searches moved from 24.8K to 25.7K.
How did search popularity change for New Zealand fragrance brands in August 2026?
2 changes
In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Gucci’s and Versace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gucci
25 branded search terms
- gucci
- gucci bag
- gucci bloom
- gucci bloom parfum
- gucci cologne
- gucci com
- gucci eau de parfum
- gucci flora
- gucci fragrance
- gucci frame
- gucci guilty
- gucci handbags
- gucci m
- gucci near me
- gucci new zealand
- gucci nz
- gucci online
- gucci perfume
- gucci rush
- gucci shoes
- gucci sunglasses
- gucci waist bag
- gucci wallets
- house of gucci
- ladies gucci sunglasses
Versace
22 branded search terms
- donna versace
- g versace
- j lo versace
- versace
- versace bright crystal
- versace bright crystal perfume
- versace cologne
- versace com
- versace crystal noir
- versace dylan blue
- versace eau de parfum
- versace eros
- versace eros de toilette
- versace eros flame
- versace fragrance
- versace glass
- versace near me
- versace nz
- versace online
- versace parfum
- versace pour homme
- versace sunnies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.