Brandwave

How popular isVersace in search?

In August 2026, there were an estimated 25.7K branded searches for Versace in New Zealand which held steady over the last 11 months. Versace holds 14.1% estimated Share of Search among New Zealand fragrance brands and is ranked 5th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Dior Beauty20.5%
  2. Chanel16.8%
  3. Yves Saint Laurent16.3%
  4. Gucci14.4%
  5. Versace14.1%
  6. Tom Ford7.3%
  7. Jo Malone3.9%
  8. Rabanne2.8%
  9. Carolina Herrera2.8%
  10. Viktor&Rolf1.1%
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Which fragrance brands compete with Versace?

Versace against fragrance brands in New Zealand, by month

Share of Search by month for Dior Beauty, Chanel, Yves Saint Laurent, Gucci, Versace, Tom Ford, Jo Malone, Rabanne, Carolina Herrera. The figures are in the table below the chart.

View monthly share of search table
MonthDior BeautyChanelYves Saint LaurentGucciVersaceTom FordJo MaloneRabanneCarolina HerreraViktor&Rolf
Oct 202518.1%14.1%15.7%17.7%15.4%8.7%4.2%2.6%2.4%1.1%
Nov 202517.9%13.9%16.4%17.1%15.7%7%5.2%2.7%2.8%1.2%
Dec 202517.2%15.5%17.4%15.6%14.8%6.6%5.5%3.4%2.9%1.2%
Jan 202617.9%16.4%16.6%18%14.2%7.2%3.8%2.5%2.5%0.94%
Feb 202617.9%16.5%16%17.9%14.2%7%4%3.2%2.3%0.98%
Mar 202618.3%16.6%15.9%17.1%13.8%7.3%4.5%2.8%2.7%1.1%
Apr 202618.6%16%15.8%17.7%14.1%7.2%4.3%2.7%2.8%0.91%
May 202619.4%18.9%14.1%16.3%14.4%6.8%4%2.4%2.7%1.1%
Jun 202617.7%23.4%14.8%14.4%12.7%7.2%3.7%2.7%2.4%1%
Jul 202618.6%17.7%16.6%15.3%12.9%7.5%4.6%2.8%2.6%1.4%
Aug 202620.5%16.8%16.3%14.4%14.1%7.3%3.9%2.8%2.8%1.1%
Sep 2026——————————

  1. 1.Dior Beauty

    20.5%

    held 1st · 37.4K estimated branded searches · +24.8% vs prior month · +1.9 points

  2. 2.Chanel

    16.8%

    held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · -0.9 points

  3. 3.Yves Saint Laurent

    16.3%

    held 3rd · 29.7K estimated branded searches · +11% vs prior month · -0.3 points

  4. 4.Gucci

    14.4%

    held 4th · 26.2K estimated branded searches · +6.4% vs prior month · -0.9 points

  5. 5.Versace

    14.1%

    held 5th · 25.7K estimated branded searches · +22.8% vs prior month · +1.1 points

  6. 6.Tom Ford

    7.3%

    held 6th · 13.4K estimated branded searches · +11% vs prior month · -0.1 points

  7. 7.Jo Malone

    3.9%

    held 7th · 7.1K estimated branded searches · -5.1% vs prior month · -0.7 points

  8. 8.Rabanne

    2.8%

    held 8th · 5.2K estimated branded searches · +17.1% vs prior month · +0.1 points

  9. 9.Carolina Herrera

    2.8%

    held 9th · 5.2K estimated branded searches · +21.3% vs prior month · +0.2 points

  10. 10.Viktor&Rolf

    1.1%

    held 10th · 1.9K estimated branded searches · -17.6% vs prior month · -0.4 points

Compare search popularity between Versace and its closest rivals

How has branded search demand for Versace changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Versace in New Zealand held steady, from 24.8K to 25.7K.
  • Across the 11 months ending August 2026, Versace’s estimated Share of Search among fragrance brands in New Zealand decreased from 15.4% to 14.1%.
  • Across the 11 months ending August 2026, Versace’s estimated Share of Search among fragrance brands in New Zealand peaked at 15.7% in November 2025 and was lowest at 12.7% in June 2026.
  • Across the 11 months ending August 2026, Versace fell from 4th to 5th among fragrance brands in New Zealand.

How did search popularity change for New Zealand fragrance brands in August 2026?

  1. In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.

  2. In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.

  3. In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.

  4. In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.

  5. In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.

  6. Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.

How is Versace measured?

Brandwave collects information about searches that people make online using Versace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • donna versace
  • g versace
  • j lo versace
  • versace
  • versace bright crystal
  • versace bright crystal perfume
  • versace cologne
  • versace com
  • versace crystal noir
  • versace dylan blue
  • versace eau de parfum
  • versace eros
  • versace eros de toilette
  • versace eros flame
  • versace fragrance
  • versace glass
  • versace near me
  • versace nz
  • versace online
  • versace parfum
  • versace pour homme
  • versace sunnies

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How the Brand Demand Index is measured

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