Tom Ford vs Versace:Which is more popular by branded search in New Zealand?
In August 2026, Versace had more branded searches than Tom Ford among fragrance brands in New Zealand. Versace was estimated to have 25.7K branded searches compared to Tom Ford’s 13.4K, and held a 14.1% Share of Search versus Tom Ford’s 7.3%.
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Which is more popular in search, Tom Ford or Versace?
Compare the perfume and fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Versace, Tom Ford. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Tom Ford and Versace comparison changed over the last 12 months?
3 findings
- Versace was ahead of Tom Ford in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 14K to 13.4K.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among fragrance brands in New Zealand moved from 15.4% to 14.1%, and its estimated monthly branded searches moved from 24.8K to 25.7K.
How did search popularity change for New Zealand fragrance brands in August 2026?
1 change
In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Tom Ford’s and Versace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tom Ford
24 branded search terms
- leather ombre tom ford
- lost cherry tom ford
- parfum tom ford oud wood
- tom ford
- tom ford black orchid
- tom ford cologne
- tom ford eau de parfum
- tom ford ft
- tom ford near me
- tom ford new zealand
- tom ford noir extreme
- tom ford nz
- tom ford online
- tom ford parfum
- tom ford spectacles
- tom ford sun
- tom ford tobacco vanille
- tomford
- tomford cologne
- tomford com
- tomford eau de parfum
- tomford nz
- tomford oud wood
- tomford perfume
Versace
22 branded search terms
- donna versace
- g versace
- j lo versace
- versace
- versace bright crystal
- versace bright crystal perfume
- versace cologne
- versace com
- versace crystal noir
- versace dylan blue
- versace eau de parfum
- versace eros
- versace eros de toilette
- versace eros flame
- versace fragrance
- versace glass
- versace near me
- versace nz
- versace online
- versace parfum
- versace pour homme
- versace sunnies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.