Brandwave

How popular isTom Ford in search?

In August 2026, there were an estimated 13.4K branded searches for Tom Ford in New Zealand which held steady over the last 11 months. Tom Ford holds 7.3% estimated Share of Search among New Zealand fragrance brands and is ranked 6th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Dior Beauty20.5%
  2. Chanel16.8%
  3. Yves Saint Laurent16.3%
  4. Gucci14.4%
  5. Versace14.1%
  6. Tom Ford7.3%
  7. Jo Malone3.9%
  8. Rabanne2.8%
  9. Carolina Herrera2.8%
  10. Viktor&Rolf1.1%
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Which fragrance brands compete with Tom Ford?

Tom Ford against fragrance brands in New Zealand, by month

Share of Search by month for Dior Beauty, Chanel, Yves Saint Laurent, Gucci, Versace, Tom Ford, Jo Malone, Rabanne, Carolina Herrera. The figures are in the table below the chart.

View monthly share of search table
MonthDior BeautyChanelYves Saint LaurentGucciVersaceTom FordJo MaloneRabanneCarolina HerreraViktor&Rolf
Oct 202518.1%14.1%15.7%17.7%15.4%8.7%4.2%2.6%2.4%1.1%
Nov 202517.9%13.9%16.4%17.1%15.7%7%5.2%2.7%2.8%1.2%
Dec 202517.2%15.5%17.4%15.6%14.8%6.6%5.5%3.4%2.9%1.2%
Jan 202617.9%16.4%16.6%18%14.2%7.2%3.8%2.5%2.5%0.94%
Feb 202617.9%16.5%16%17.9%14.2%7%4%3.2%2.3%0.98%
Mar 202618.3%16.6%15.9%17.1%13.8%7.3%4.5%2.8%2.7%1.1%
Apr 202618.6%16%15.8%17.7%14.1%7.2%4.3%2.7%2.8%0.91%
May 202619.4%18.9%14.1%16.3%14.4%6.8%4%2.4%2.7%1.1%
Jun 202617.7%23.4%14.8%14.4%12.7%7.2%3.7%2.7%2.4%1%
Jul 202618.6%17.7%16.6%15.3%12.9%7.5%4.6%2.8%2.6%1.4%
Aug 202620.5%16.8%16.3%14.4%14.1%7.3%3.9%2.8%2.8%1.1%
Sep 2026——————————

  1. 1.Dior Beauty

    20.5%

    held 1st · 37.4K estimated branded searches · +24.8% vs prior month · +1.9 points

  2. 2.Chanel

    16.8%

    held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · -0.9 points

  3. 3.Yves Saint Laurent

    16.3%

    held 3rd · 29.7K estimated branded searches · +11% vs prior month · -0.3 points

  4. 4.Gucci

    14.4%

    held 4th · 26.2K estimated branded searches · +6.4% vs prior month · -0.9 points

  5. 5.Versace

    14.1%

    held 5th · 25.7K estimated branded searches · +22.8% vs prior month · +1.1 points

  6. 6.Tom Ford

    7.3%

    held 6th · 13.4K estimated branded searches · +11% vs prior month · -0.1 points

  7. 7.Jo Malone

    3.9%

    held 7th · 7.1K estimated branded searches · -5.1% vs prior month · -0.7 points

  8. 8.Rabanne

    2.8%

    held 8th · 5.2K estimated branded searches · +17.1% vs prior month · +0.1 points

  9. 9.Carolina Herrera

    2.8%

    held 9th · 5.2K estimated branded searches · +21.3% vs prior month · +0.2 points

  10. 10.Viktor&Rolf

    1.1%

    held 10th · 1.9K estimated branded searches · -17.6% vs prior month · -0.4 points

Compare search popularity between Tom Ford and its closest rivals

How has branded search demand for Tom Ford changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tom Ford in New Zealand held steady, from 14K to 13.4K.
  • Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand decreased from 8.7% to 7.3%.
  • Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand peaked at 8.7% in October 2025 and was lowest at 6.6% in December 2025.

How did search popularity change for New Zealand fragrance brands in August 2026?

  1. In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.

  2. In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.

  3. In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.

  4. In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.

  5. In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.

  6. Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.

How is Tom Ford measured?

Brandwave collects information about searches that people make online using Tom Ford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • leather ombre tom ford
  • lost cherry tom ford
  • parfum tom ford oud wood
  • tom ford
  • tom ford black orchid
  • tom ford cologne
  • tom ford eau de parfum
  • tom ford ft
  • tom ford near me
  • tom ford new zealand
  • tom ford noir extreme
  • tom ford nz
  • tom ford online
  • tom ford parfum
  • tom ford spectacles
  • tom ford sun
  • tom ford tobacco vanille
  • tomford
  • tomford cologne
  • tomford com
  • tomford eau de parfum
  • tomford nz
  • tomford oud wood
  • tomford perfume

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How the Brand Demand Index is measured

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