Brandwave

Tom Ford vs Yves Saint Laurent:Which is more popular by branded search in New Zealand?

In August 2026, Yves Saint Laurent had more branded searches than Tom Ford among fragrance brands in New Zealand. Yves Saint Laurent was estimated to have 29.7K branded searches compared to Tom Ford’s 13.4K, and held a 16.3% Share of Search versus Tom Ford’s 7.3%.

Share of Search among fragrance brands in New Zealand in August 2026Which is more popular in search, Tom Ford or Yves Saint Laurent?
Tom Ford7.3%13.4K searches
vs
Yves Saint Laurent16.3%29.7K searches
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Which is more popular in search, Tom Ford or Yves Saint Laurent?

Compare the perfume and fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Tom Ford and Yves Saint Laurent among fragrance brands in New Zealand, by month

Share of Search by month for Yves Saint Laurent, Tom Ford. The figures are in the table below the chart.

View monthly share of search table
MonthDior BeautyChanelYves Saint LaurentGucciVersaceTom FordJo MaloneRabanneCarolina HerreraViktor&Rolf
Oct 202518.1%14.1%15.7%17.7%15.4%8.7%4.2%2.6%2.4%1.1%
Nov 202517.9%13.9%16.4%17.1%15.7%7%5.2%2.7%2.8%1.2%
Dec 202517.2%15.5%17.4%15.6%14.8%6.6%5.5%3.4%2.9%1.2%
Jan 202617.9%16.4%16.6%18%14.2%7.2%3.8%2.5%2.5%0.94%
Feb 202617.9%16.5%16%17.9%14.2%7%4%3.2%2.3%0.98%
Mar 202618.3%16.6%15.9%17.1%13.8%7.3%4.5%2.8%2.7%1.1%
Apr 202618.6%16%15.8%17.7%14.1%7.2%4.3%2.7%2.8%0.91%
May 202619.4%18.9%14.1%16.3%14.4%6.8%4%2.4%2.7%1.1%
Jun 202617.7%23.4%14.8%14.4%12.7%7.2%3.7%2.7%2.4%1%
Jul 202618.6%17.7%16.6%15.3%12.9%7.5%4.6%2.8%2.6%1.4%
Aug 202620.5%16.8%16.3%14.4%14.1%7.3%3.9%2.8%2.8%1.1%
Sep 2026——————————

How has the Tom Ford and Yves Saint Laurent comparison changed over the last 12 months?

How did search popularity change for New Zealand fragrance brands in August 2026?

  1. Estimated monthly branded searches for Yves Saint Laurent in New Zealand rose 17.6% over 11 measured months, from 25.3K to 29.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Tom Ford’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tom Ford

24 branded search terms

  • leather ombre tom ford
  • lost cherry tom ford
  • parfum tom ford oud wood
  • tom ford
  • tom ford black orchid
  • tom ford cologne
  • tom ford eau de parfum
  • tom ford ft
  • tom ford near me
  • tom ford new zealand
  • tom ford noir extreme
  • tom ford nz
  • tom ford online
  • tom ford parfum
  • tom ford spectacles
  • tom ford sun
  • tom ford tobacco vanille
  • tomford
  • tomford cologne
  • tomford com
  • tomford eau de parfum
  • tomford nz
  • tomford oud wood
  • tomford perfume

Yves Saint Laurent

23 branded search terms

  • ysl
  • ysl black optimum
  • ysl colognes
  • ysl edp
  • ysl heel
  • ysl libre
  • ysl parfum men
  • ysl perfumes
  • ysl pocketbook
  • ysl y
  • ysl yedp
  • yslbeauty com
  • yves saint laurent
  • yves saint laurent cologne
  • yves saint laurent eau de parfum
  • yves saint laurent near me
  • yves saint laurent nz
  • yves saint laurent online
  • yves saint laurent perfume
  • yvessaintlaurent
  • yvessaintlaurent cologne
  • yvessaintlaurent eau de parfum
  • yvessaintlaurent perfume

How the Brand Demand Index is measured

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