Versace vs Yves Saint Laurent:Which is more popular by branded search in New Zealand?
In August 2026, Yves Saint Laurent had more branded searches than Versace among fragrance brands in New Zealand. Yves Saint Laurent was estimated to have 29.7K branded searches compared to Versace’s 25.7K, and held a 16.3% Share of Search versus Versace’s 14.1%.
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Which is more popular in search, Versace or Yves Saint Laurent?
Compare the perfume and fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yves Saint Laurent, Versace. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Versace and Yves Saint Laurent comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Versace took it in May 2026, Yves Saint Laurent took it in June 2026.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among fragrance brands in New Zealand moved from 15.4% to 14.1%, and its estimated monthly branded searches moved from 24.8K to 25.7K.
- Across the 11 months ending August 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands in New Zealand moved from 15.7% to 16.3%, and its estimated monthly branded searches moved from 25.3K to 29.7K.
How did search popularity change for New Zealand fragrance brands in August 2026?
2 changes
In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
Estimated monthly branded searches for Yves Saint Laurent in New Zealand rose 17.6% over 11 measured months, from 25.3K to 29.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Versace’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Versace
22 branded search terms
- donna versace
- g versace
- j lo versace
- versace
- versace bright crystal
- versace bright crystal perfume
- versace cologne
- versace com
- versace crystal noir
- versace dylan blue
- versace eau de parfum
- versace eros
- versace eros de toilette
- versace eros flame
- versace fragrance
- versace glass
- versace near me
- versace nz
- versace online
- versace parfum
- versace pour homme
- versace sunnies
Yves Saint Laurent
23 branded search terms
- ysl
- ysl black optimum
- ysl colognes
- ysl edp
- ysl heel
- ysl libre
- ysl parfum men
- ysl perfumes
- ysl pocketbook
- ysl y
- ysl yedp
- yslbeauty com
- yves saint laurent
- yves saint laurent cologne
- yves saint laurent eau de parfum
- yves saint laurent near me
- yves saint laurent nz
- yves saint laurent online
- yves saint laurent perfume
- yvessaintlaurent
- yvessaintlaurent cologne
- yvessaintlaurent eau de parfum
- yvessaintlaurent perfume
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.