Dior Beauty vs Versace:Which is more popular by branded search in New Zealand?
In August 2026, Dior Beauty had more branded searches than Versace among fragrance brands in New Zealand. Dior Beauty was estimated to have 37.4K branded searches compared to Versace’s 25.7K, and held a 20.5% Share of Search versus Versace’s 14.1%.
Follow Dior Beauty vs Versace and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dior Beauty or Versace?
Compare the perfume and fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dior Beauty, Versace. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Dior Beauty and Versace comparison changed over the last 12 months?
3 findings
- Dior Beauty was ahead of Versace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among fragrance brands in New Zealand moved from 18.1% to 20.5%, and its estimated monthly branded searches moved from 29.1K to 37.4K.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among fragrance brands in New Zealand moved from 15.4% to 14.1%, and its estimated monthly branded searches moved from 24.8K to 25.7K.
How did search popularity change for New Zealand fragrance brands in August 2026?
2 changes
In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.
In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Dior Beauty’s and Versace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dior Beauty
26 branded search terms
- dior
- dior backstage
- dior beauty
- dior cologne
- dior com
- dior eau de parfum
- dior foundation
- dior fragrance
- dior homme
- dior homme intense
- dior jadore perfume
- dior lipstick
- dior makeup
- dior makeup makeup
- dior makeup nz
- dior near me
- dior nz
- dior online
- dior perfume
- dior sauvage
- dior sauvage eau de toilette
- dior sauvage elixir
- galliano dior
- miss dior blooming bouquet
- miss dior eau de parfum
- miss dior parfum
Versace
22 branded search terms
- donna versace
- g versace
- j lo versace
- versace
- versace bright crystal
- versace bright crystal perfume
- versace cologne
- versace com
- versace crystal noir
- versace dylan blue
- versace eau de parfum
- versace eros
- versace eros de toilette
- versace eros flame
- versace fragrance
- versace glass
- versace near me
- versace nz
- versace online
- versace parfum
- versace pour homme
- versace sunnies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.